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CPA Marketing Tool Kit wins award; new brochure, speech offered on business consulting.


The AICPA AICPA

See American Institute of Certified Public Accountants (AICPA).
 Communications Team proudly announced that the CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  Marketing Tool Kit (www.aicpa.org/cpamarketing) has received a Big Apple Award from the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide. , New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Chapter, in the category of Marketing Communications: Support of Existing Services. The PRSA PRSA Public Relations Society of America
PRSA Personal Retirement Savings Account
PRSA Puerto Rican Student Association
PRSA Puerto Rican Studies Association
PRSA Park and Recreation Service Area
PRSA President of the Royal Scottish Academy
 Big Apple Awards encourage excellence in public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  by recognizing communications professionals who have achieved standards of excellence.

The Tool Kit continues to enhance its offerings to members. A new brochure and speech to help members market their business consulting services have just been added. Both the brochure and speech, "Selecting the Right Structure for Your Business," offer guidance on forming a sole proprietorship, partnership, limited liability company and S or C corporation.

You can present the speech to local business or community groups to increase your visibility and distribute the brochure to audiences as a handout. The brochure is available as high resolution PDF files in black and white, two-color and four-color. Instructions for printing the brochure and suggestions on how to use it are also included in the tool kit. Members can imprint their firm name, logo and contact information on the back panel.

Print advertisements for CPA firms to run in local publications also are provided in the Marketing Tool Kit. The ads range in focus from tax preparation to personal financial planning and business consulting to the wide spectrum of CPA services available to individuals and businesses.

Members may access the CPA logo and tagline "America Counts on CPAs" through the tool kit as well.
COPYRIGHT 2005 American Institute of CPA's
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Certified public accountants
Publication:CPA Letter
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2005
Words:253
Previous Article:Chair's corner.(experience of a business leader)
Next Article:Special feature: the year in review.(Private companies's guidance)
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