CPA Empire(R) Announces Name Change to affiliate.com.New Name Reflects the Company's Leading Position within the Affiliate Marketing Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Industry WESTMINSTER, Colo. -- Media Breakaway break·a·way adj. 1. Designed to break, bend, or fall apart easily upon impact, especially to create an illusion, as with a theater prop, or for safety, as with a highway sign or barrier. 2. , LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , an industry-leading online marketing firm, today announced it has changed the name of its affiliate marketing network from CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. Empire[R] to affiliate.com. The name change reflects the growth of the network division and its position as one of the largest and most successful affiliate networks An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. in the industry. "affiliate.com provides us with a premier name to go along with our leadership position in the affiliate marketing industry," said Steven Richter, President and General Counsel for Media Breakaway. "However, we are doing more than simply changing the name of our affiliate marketing division. Our goal is for affiliate.com to become the next generation of affiliate networks." The company also announced that it will be undertaking a number of key initiatives as a part of the name change. These initiatives include the development of a proprietary tracking system that will provide affiliates and advertisers with accurate, real-time reporting and an easy to use interface to access performance data on all their campaigns. In addition, business development efforts are being focused on bringing in more top performing international offers, as the company continues to increase its presence in the global market. The company will also be expanding its affiliate management and advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase support teams and enhancing the affiliate manager Affiliate Managers are those people in a position of managing an affiliate program, and assisting the affiliates of their program in generating more sales. Affiliate managers are sometimes the business owner who created the affiliate program in the first place, but are also training program to ensure that the team is providing the highest level of support in the industry. "Through each of these initiatives and others we will put in place in 2009, we plan to take affiliate marketing to the next level in technology, services, and support," said Richter. "We are dedicated to helping our affiliates and advertisers grow their businesses and become more profitable." affiliate.com will be making the name change official during the ad:tech New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of trade show and conference this week. Attendees of the show can visit the affiliate.com team at exhibit booth #340 on November 3-4, at the New York Hilton to learn more about the company. About Media Breakaway Media Breakaway, LLC -- an industry leader in advertising and direct-marketing, delivers full-service, results-oriented solutions. affiliate.com, a division of Media Breakaway, LLC, is one of the fastest-growing Affiliate Networks in the industry, providing its advertisers and affiliates with unparalleled service and support to help them drive sales and revenue. DataOverdrive, a division of Media Breakaway, LLC, offers List Management Solutions helping clients convert their current lists into a supplemental profit center. Visit www.MediaBreakaway.com, www.affiliate.com or www.DataOverdrive.com. |
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