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COWLES MEDIA COMPANY APPROVES 6-FOR-1 SPLIT

 MINNEAPOLIS, May 12 /PRNewswire/ -- The board of directors of Cowles Media Company has approved a 6-for-1 split of the company's common stock, voting and non-voting, subject to shareholder approval at the Aug. 2, 1993 annual meeting. Shareholders would receive five additional shares for each share held. The resulting market price of the shares will be more in line with many other companies in the industry and is expected to make it easier to buy and sell the Cowles Media stock.
 The board approved a plan to spend up to $20 million to repair and renovate the Star Tribune facility located at 425 Portland Avenue in Minneapolis which houses news and editorial, advertising, systems, marketing and administrative functions. The work will begin in August and be completed over the next 18 months.
 The quarterly dividend was increased to 78 cents per share, an increase from 73 cents which had been paid since June 1992. The dividend is payable June 7 to shareholders of record May 22, 1993.
 Cowles Media Company recently announced that net earnings increased by 47 percent to $15 million ($6.55 per share) in the fiscal year ended April 3, 1993.
 Cowles Media Company operating units include the Star Tribune in Minneapolis-St. Paul; the Scottsdale Progress in Arizona; Cowles Magazines, Inc. in Harrisburg, Pa., publishers of special interest consumer magazines and related books and products; and Cowles Business Media, Inc. in Stamford, Conn., publishers of specialized business magazines and information services.
 -0- 5/12/93
 /CONTACT: James A. Alcott of Cowles Media Company, 612-673-7019/


CO: Cowles Media Company ST: Minnesota IN: PUB SU:

DB -- MN016 -- 7804 05/12/93 17:45 EDT
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Date:May 12, 1993
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