COWLES BUSINESS MEDIA UNVEILS MOST COMPREHENSIVE WEB SERVICES FOR MARKETING AND MEDIA EXECUTIVES; "Media Central" and "SimbaNet" Showcase Essential News and Info from Industry's Leading Trade Publications and Newsletters.STAMFORD, Conn.--(BUSINESS WIRE)--Nov. 6, 1995--Cowles Business Media, the leading information provider to marketing, media and online professionals, today unveiled two new Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. -- Media Central and SimbaNet. Together they offer the most extensive, one-stop resource for news and information available on the media, marketing and interactive industries. Media Central (http://www.mediacentral.com),developed by Cowles New Media, is a comprehensive collection of news, articles and interactive resources Interactive Resources is a Richmond, California, United States-based architectural firm headed by president and city councilmember Tom Butt. The company has performed large projects and studies mainly for the government, both local and statewide. that will serve as a valuable daily business tool for media and marketing pros. The service features original Web content, as well as online versions of Cowles' leading publications, including Inside Media, Folio:, DIRECT, Catalog Age, Cable World, On Demand, Directory World and Pre. SimbaNet (http://www.simbanet.com) was developed by SIMBA Information Inc., a unit of Cowles Business Media, and is hot linked to Media Central. It features SIMBA content including the Cowles/SIMBA Media Daily, the premier "media-on-media" daily industry electronic update; newsletters Online Tactics, Electronic Information Report, Multimedia Business Report, Interactive Television Report, Electronic Marketplace Report and others; and research reports "Economics of Online Publishing," "Online Services Review, Trends & Forecast," "Economics of Multimedia Title Publishing" and others. "Over the last few years we have witnessed phenomenal growth in the demand for news and information about the media, marketing and online industries," said Carolyn Wall, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Cowles Business Media. "No other publisher has the breadth of media magazine titles and the commitment to online publishing to launch this type of service. We are in a unique position to fulfill the market's informational needs through these two easily navigable NAVIGABLE. Capable of being navigated. 2. In law, the term navigable is applied to the sea, to arms of the sea, and to rivers in which the tide flows and reflows. 5 Taunt. R. 705; S. C. Eng. Com. Law Rep. 240; 5 Pick. R. 199; Ang. Tide Wat. 62; 1 Bouv. Inst. n. and interconnected sites on the World Wide Web." "Media Central and SimbaNet are designed to respond to the information needs of the hundreds of thousands of media and marketing professionals who have made -- or are about to make -- a bet online. This is their trusted resource," said Daniel McCarthy Daniel McCarthy (died 1957) was an Irish politician. McCarthy was first elected to Dáil Éireann as a Sinn Féin Teachta Dála at the 1921 general election for the Dublin South constituency. , president of Cowles New Media. Alan Brigish, president and CEO of SIMBA Information Inc., added, "The readers of our newsletters and analytical reports tend to be quite familiar with the online world. We anticipate professionals will turn to our site to find competitive business tools." Media Central Media Central is a rich and interactive service combining daily news and updates with in-depth analysis of issues and topics of critical importance to the media and marketing industries. In addition to showcasing information from Cowles' various publications, Media Central features unique editorial content created especially for the service. The content includes special reports that spotlight events, breaking news and issues of importance; the Interactive Monitor, a Web-based magazine covering the best and worst in Web marketing with hotlinks to Web sites demonstrating innovative marketing tactics and technologies; specialized content areas providing up-to-date information on industries including direct marketing, advertising, television, magazines and newspapers, catalogs, and pre-press and graphics; and an interactive Calendar of Events allowing executives to keep abreast Verb 1. keep abreast - keep informed; "He kept up on his country's foreign policies" keep up, follow trace, follow - follow, discover, or ascertain the course of development of something; "We must follow closely the economic development is Cuba" ; "trace the of conferences and trade shows in their field. Media Central also offers forums and an e-mail networking directory where media and marketing professionals can discuss the hot topics of the day, job opportunities, strategies and gossip. Media Central's launch team includes online veteran Daniel McCarthy, president of Cowles New Media; and Laurie Petersen, editor-in-chief of Media Central and an online pioneer dating to 1984 with her work on CBS (Cell Broadcast Service) See cell broadcast. Venture One, which is now Prodigy. SimbaNet In addition to the Cowles/SIMBA Media Daily and SIMBA's newsletters and research reports, SimbaNet features online discussions about industry issues as well as access to SIMBA's extensive electronic archives of media and marketing information. SimbaNet is managed by Gordon Joseloff Gordon F. Joseloff is the current First Selectman of Westport, CT. He was elected in 2005 with almost 60 percent of the vote. He earlier served 14 years on the Westport Representative Town Meeting (RTM), the town's legislative body, including 10 as its moderator, or president. , vice president of SIMBA's Electronic Products Group and an Emmy Award-winning veteran journalist formerly with CBS News CBS News is the news division of American television and radio network CBS. Its current president is Sean McManus who is also head of CBS Sports. Current productions Current television shows
Based in Stamford, Conn., Cowles Business Media provides a wide range of business information services See Information Systems. to the publishing, marketing, media, travel, telecommunications and information fields. It is an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of Minneapolis-based Cowles Media Company, a newspaper, magazine, book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. and information services company. Other operating units include the Minneapolis Star Tribune, and Cowles Magazines, Inc., which publishes 25 special interest consumer magazines and a number of book series serving targeted markets and related video programming. CONTACT: Cowles Business Media, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Kelly Christopher Boling, 212-614-5009 or Dan McCarthy, 212-683-3540 Ext. 487 or Laurie Petersen, 212-683-3540 Ext. 416 |
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