COUNCIL GIVES OK TO STUDY OF ADS ON CITY VEHICLES.Byline: Daily News Looking to emulate the success of similar programs, the Los Angeles City Council  The Los Angeles City Council is the governing body of the City of Los Angeles, California, United States. on Wednesday approved a three-month study of a program to allow advertising on some municipal vehicles. ``We are looking to think outside the box in ways to generate money for the city,'' Councilwoman Wendy Greuel Wendy Greuel is President Pro Tempore of the Los Angeles City Council representing the 2nd District. Greuel was elected in 2002 to fill the remainder of the term of Councilman Joel Wachs. She was elected in her own right in 2003 and reelected in 2007. said. ``One thing that has not been explored is allowing advertising on city transit buses A transit bus (also known as a commuter bus) in the United States is usually operated by an urban-suburban bus line, a governmental public transit agency, or a contractor. A transit bus is normally used on public transit routes. or sanitation trucks.'' Greuel said the Metropolitan Transit Authority generates $12 million a year from advertising on its buses. ``I think we should at least take a look at the possibility of this to see what it could bring in,'' Greuel said. The city now bans commercial advertising on all its vehicles but does allow them to carry public service announcements. Councilman Tom LaBonge Tom LaBonge (b. Los Angeles 1953), member of the Los Angeles City Council representing the 4th district. He has served since 2001, taking over the position upon the death of John Ferraro. said the city should poll neighborhood councils Neighborhood councils are governmental or non-governmental bodies composed of local people who handle neighborhood problems. They can be found in many cities throughout the world. to get their views. ``I think there might be a lot of people out there who don't want to see advertising on a city vehicle,'' LaBonge said. ``They might want to make sure we aren't in the business of advertising.'' |
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