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COUNCIL BACKS NEWHALL OVERHAUL PROPOSAL'S AIM IS REVITALIZATION.


Byline: Heather MacDonald Staff Writer

SANTA CLARITA Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country,  - The City Council on Tuesday night endorsed a five-year-plan designed to bring more businesses, people and parking to downtown Newhall.

The plan, crafted by the Newhall Redevelopment Committee, seeks to revitalize Old Town Newhall by cleaning up the streets, repainting the stores and improving the area's image in Santa Clarita.

Larry Bird Larry Joe Bird (born December 7,1956) is a retired American NBA basketball player, widely considered one of the greatest players of all time, and one of the best clutch performers in the history of sports. , the committee's chairman, told the council that merchants in the area were enthusiastic about the plan, a vast change from years past.

``There has been a buy-in by the community,'' Bird said. ``That's the change we were looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
.''

The council also discussed taking control of San Fernando Road San Fernando Road is a major street in the city and county of Los Angeles. It starts off in Castaic as The Old Road, passing through Santa Clarita and the Newhall Pass, where upon its intersection with Sierra Highway near the junction of the Golden State (I-5) and the  and adding medians and other landscaping.

Since it was formed, the committee has been trying to attract more businesses to the area and help merchants get financing to improve their stores and expand.

The city has spent $14.7 million in an attempt to breathe new life into Newhall, but the process has been slow and contentious.

Bird and Assistant City Manager Ken Pulskamp praised the city consultant, Kent Burnes, for helping organize the merchants.

``There's a lot of energy right now,'' Bird said.

Bird is also working to establish a merchants association to help business owners network and solve problems together.

The merchants association was formed after U.S. Rep. Howard P. ``Buck'' McKeon created a furor furor /fu·ror/ (fu´ror) fury; rage.

furor epilep´ticus  an attack of intense anger occurring in epilepsy.
 several months ago when he suggested creating a Hispanic Chamber of Commerce dedicated to helping Newhall businesses.

Leaders of the Santa Clarita Valley The Santa Clarita Valley is the valley of the Santa Clara River in Southern California. It stretches through Los Angeles County and Ventura County. Its main population center is the city of Santa Clarita. The valley was part of the 48,612-acre (19,672.  Chamber of Commerce objected, saying potential competition between the two chambers could threaten business interests in the area.

``You can tell that a lot of work went into this plan,'' said Councilwoman Laurene Weste.

The council is expected to formally adopt the plan next month.
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Publication:Daily News (Los Angeles, CA)
Date:Dec 6, 2000
Words:294
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