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COSTELLO RESIGNS AS NIELSEN USA COO

 NORTHBROOK, Ill., March 12 /PRNewswire/ -- John H. Costello, 45, president and chief operating officer of Nielsen Marketing Research USA, is leaving the company, effective March 26, announced John C. Holt, chairman and chief executive officer of A.C. Nielsen and executive vice president of the Dun & Bradstreet Corporation.
 Effective immediately, Strategic Business Unit Presidents Richard Derr, David Lonsdale and Gary Payne report directly to John Holt.
 Costello, who joined Nielsen as president in December 1988 and assumed the title of chief operating officer in 1991, has accepted the position of senior executive vice president of the Sears Merchandise Group, effective April 1.
 Nielsen Marketing Research, headquartered in Northbrook, Ill., is the recognized global leader in marketing and decision support information. As a strategic partner with the world's top consumer packaged goods companies, Nielsen has been the primary supplier of information-based systems and analysis for nearly 70 years. Nielsen created and built the decision support information business overseas, beginning its global drive more than 50 years ago. Today, the company has operations in over 29 countries worldwide. Nielsen Marketing Research is a company of the Dun & Bradstreet Corporation (DNB), the world's largest supplier of business information and related services.
 -0- 3/12/93
 /CONTACT: Cheryl Procter for Nielsen, 708-498-7642/


CO: Nielsen Marketing Research USA ST: Illinois IN: SU: PER

LR -- NY025 -- 5459 03/12/93 11:04 EST
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Publication:PR Newswire
Date:Mar 12, 1993
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