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CORRECTION FROM SOURCE: Pivotal MarketFirst Selected by Palm to Increase Marketing Effectiveness.


Business Editors/High-Tech Writers

VANCOUVER, British Columbia--(BUSINESS WIRE)--June 10, 2003

CORRECTION FROM SOURCE: In the news release issued earlier today for Pivotal Corporation an error was made in the contact telephone number. The new and corrected release follows.

Mobile and wireless Internet solutions pioneer uses Pivotal MarketFirst to make personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
, interactive marketing campaigns easy

Pivotal Corporation (Nasdaq:PVTL) (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
:PVT), the leading provider of customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) software for mid-sized enterprises, today announced that Palm, Inc. has selected Pivotal MarketFirst to create and manage personalized and interactive campaigns for product introductions, awareness and updates.

Palm Inc. is a pioneer in the field of mobile and wireless Internet solutions and a leading provider of handheld computers A computing device that can be easily held in one hand while the other hand is used to operate it. The Palm devices are a popular example. See Palm, smartphone and palmtop. . To increase marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI).  in the business arena, the company required a cost-effective product that would allow its business marketers to easily plan, optimize and execute high impact, integrated marketing campaigns that would prove ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  through effective lead generation. Palm selected Pivotal MarketFirst for its ability to easily and effectively manage multi-channel campaigns and sophisticated marketing processes.

Pivotal MarketFirst allows Palm's marketing users to plan, design and launch a campaign in a matter of days. This comprehensive, out-of-the-box product enables Palm to target specific audience segments with personalized, closed loop interactions. As a result, the company can improve marketing performance by gaining real-time visibility into the effectiveness of its product introduction, awareness and update campaigns across each segment.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Anurag Khemka, general manager and vice president, marketing products, Pivotal, "In our current economy, marketers are under intense pressure to do more with less - create more successful online and offline marketing programs, increase the quality and quantity of leads and improve marketing ROI Marketing ROI is a related term to Return on Marketing Investment (ROMI) and is a measure of the effectiveness (see also marketing effectiveness) of various marketing activities. , all at a lower cost and with fewer resources. Palm is addressing this critical challenge by using Pivotal MarketFirst to increase marketing efficiencies, reinforce the power of their brand, and stimulate new customer spending through smart product awareness and update campaigns."

Pivotal MarketFirst is a comprehensive marketing automation product designed for end-to-end management of multi-channel campaigns and marketing processes. It reduces both the cost and time to create smart, multi-wave, personalized campaigns and significantly increases the ability to deliver better leads to the right sales resources at the right time. Pivotal MarketFirst can be deployed either as a standalone stand·a·lone  
adj.
Self-contained and usually independently operating: a standalone computer terminal. 
 solution, or as a product tightly integrated with Pivotal 5 - the company's newest CRM suite. Pivotal MarketFirst also enables companies to optionally outsource their marketing automation solution, reducing total-cost-of-ownership by eliminating the need to invest in communications and hardware infrastructure.

Palm joins a list of high profile companies such as Sharp Electronics Corporation, Pharmacia Corp., WebEx Communications, Inc., Documentum, and Road Runner road runner: see cuckoo.

Road Runner

thrives on outwitting Wile E. Coyote. [Comics: “Beep Beep the Road Runner” in Horn, 105]

See : Cunning


Road Runner
 that are using Pivotal MarketFirst to manage smart, personalized campaigns, and increase their ability to deliver better leads to the sales organization.

About Pivotal Corporation

Pivotal Corporation is the only CRM company that is 100 percent purpose-built to serve the demanding requirements of mid-sized enterprises - a powerful, highly flexible application platform, a complete set of CRM applications, and low-cost, results-producing implementation services. Pivotal delivers software and services that produce meaningful increases in revenues, margins and customer loyalty for companies and business units in the revenue range of $100 million to $3 billion. More than 1,500 companies around the world use Pivotal including: CIBC CIBC Canadian Imperial Bank of Commerce
CIBC Centres Interinstitutionnels de Bilan de Compétences
CIBC Commonwealth Institute of Biological Control (Trinidad)
CIBC Commercial International Brokerage Company
, Centex Homes, HarperCollins Publishers, Hitachi Telecom Inc., Premera Blue Cross Premera Blue Cross is a nonprofit Blue Cross Blue Shield licensed health insurance company based in Mountlake Terrace, Washington. It sells health insurance plans under the Blue Cross license in Washington state except Clark County and under both the Blue Cross and Blue Shield , Royal Bank of Canada Bank of Canada

Canada's central bank, established under the Bank of Canada Act (1934). It was founded during the Great Depression to regulate credit and currency. The Bank acts as the Canadian government's fiscal agent and has the sole right to issue paper money.
, Southern Company, and Vivendi.

Pivotal's complete CRM software suite includes a powerful application platform and capabilities in marketing, sales, service, contact centers, partner management and interactive selling. For more information, visit www.pivotal.com.

Forward Looking Statements

This press release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 that involve a number of known and unknown risks, uncertainties and other factors that may cause actual results of events to differ materially from those anticipated in our forward-looking statements. Factors that could cause actual results to differ materially include a number of risks, uncertainties and other factors, such as the need to develop, integrate and deploy applications to meet our customer's requirements, the possibility of development or deployment difficulties or delays, the dependence on our customer's satisfaction with Pivotal's CRM, and such other risks involved in developing software solutions and integrating them with third-party software and services. Although we believe that the expectations reflected in our forward-looking statements are reasonable, individual results may vary, and we cannot guarantee future results, levels of activity, performance or achievements or other future events. Moreover, neither we nor anyone else assumes responsibility for the accuracy or completeness of forward-looking statements.

(C) 2003 Pivotal Corporation. All rights reserved. Pivotal is a registered trademark of Pivotal Corporation. All other trade names mentioned are trademarks and/or registered trademarks of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 10, 2003
Words:780
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