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CORRECTING and REPLACING Salesforce.com Marks Major Milestones as Avery Dennison Graphics Division Becomes 9,000th Customer to Successfully Deploy CRM Service.


Business Editors/High-Tech Writers

CORRECTION...by Salesforce.com

NEW YORK--(BUSINESS WIRE)--Feb. 27, 2004

In BW5733 issued Feb. 25, 2004: Headline, fourth graph and sixth graph of release (dated February 25, 2004) should read Avery Dennison Avery Dennison Corporation (NYSE: AVY) produces pressure-sensitive materials (such as self-adhesive labels), office products, and various paper products. R. Stanton Avery founded Avery in 1935. Avery Dennison Corporation was created in 1990 by merger of Avery and Dennison.  Graphics Division (sted Avery Dennison). First graph of release should read Avery Dennison Graphics Division (sted Avery Dennison Corporation (NYSE NYSE

See: New York Stock Exchange
:AVY)). Fifth graph of release should read Avery Dennison Graphics Division North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  (sted Avery Dennison Corp.). Please replace entire About Avery Dennison paragraph with new paragraph below.

The corrected release reads:

SALESFORCE.COM MARKS MAJOR MILESTONES AS AVERY DENNISON GRAPHICS DIVISION BECOMES 9,000TH CUSTOMER TO SUCCESSFULLY DEPLOY CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  SERVICE

2,000-subscriber multi-year deal with SunTrust Banks SunTrust Banks, Inc. (NYSE: STI) is an American bank holding company. The largest subsidiary is SunTrust Bank. It had $182.2 billion in assets as of December 31, 2006.  signals

preference for the on demand model in large organizations

Salesforce.com, the global leader in on demand customer relationship management (CRM) services, today announced that it has reached 130,000 subscribers as Avery Dennison Graphics Division becomes its 9,000th customer. Salesforce.com also announced a new "mega deal" at SunTrust Banks (see press release). Over 2,000 SunTrust employees will be standardized on salesforce.com in the largest deployment of on demand CRM. Fortune 500 companies are joining mid-sized and small businesses in embracing the on demand model as the best way to achieve global CRM success.

"After years of industry skepticism over whether large enterprises would adopt on demand CRM, salesforce.com is now inking its 'mega deals' with the Fortune 500," said Sheryl Kingstone, CRM Program Manager, Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . "The maturation of the model has fundamentally changed the CRM landscape -- companies are now in large scale deployment for on demand services."

"We are closing big deals with large companies who see on demand CRM not as an interim solution, but as the only choice for successful global deployment," said Marc Benioff Marc Benioff (b. 1964) is Chairman & CEO of Salesforce.com, a leading CRM company he founded in March 1999. Born Marc Russell Benioff on September 25, 1964 in San Francisco, California USA. , chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , salesforce.com. "On demand is now the preferred model in CRM, and salesforce.com is the market leader with over 9,000 customers of all sizes who consider us the only option for CRM success."

Avery Dennison Graphics Division is the 9000th company to choose salesforce.com's leading on demand service as its preferred CRM solution. The worldwide leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials originally implemented salesforce.com to provide a centralized location to manage customer information for its sales teams in Canada, Mexico and the United States Relations between the United States and Mexico are among the most important and complex that each nation maintains. They are shaped by a mixture of mutual interests, shared problems, and growing interdependence. . Since deployment, Avery Dennison has rapidly expanded its internal usage of salesforce.com because of the state-of-the-art features, ease of flexibility and customization of the application.

"It was originally our goal to collect information about our customers and use it to market directly to end users, as well as push sales to our distribution partners," said Dave Browske, national sales director, Avery Dennison Graphics Division North America. "We have happily achieved that and much more with salesforce.com. We have customized salesforce.com to carry out specialized marketing campaigns, monitor and manage sales promotions, and maintain a knowledge base of new, current and discontinued products. We quickly had strong internal adoption because salesforce.com is intuitive and easy to use. It has become a great resource for every interaction we have with our customers."

"Avery Dennison Graphics Division knew that only on demand CRM from salesforce.com could meet its specific feature and functionality needs, and be easily customized for new initiatives," Benioff continued. "Our success comes from being driven to provide our customers the state-of-the-art customization, integration and globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 CRM features that make them successful."

Salesforce.com allows for the scalable, secure management of sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , customer service and support, marketing automation, document management, contract management, and analytics. Salesforce.com also recently announced sforce 2.0, the next generation of the salesforce.com on demand application server. Open, secure and reliable, the sforce 2.0 on demand application server is the world's first platform for customizing, integrating and extending salesforce.com to meet specific business needs.

About salesforce.com

Salesforce.com is the global leader in on demand customer relationship management (CRM) services. It offers the award-winning salesforce.com family of on demand solutions for integrated sales force automation, customer service and support, marketing automation, document management, contract management, and analytics to help companies meet the complex challenges of global customer communication. It has also introduced sforce 2.0, the salesforce.com on demand application server that will change how applications are built as significantly as salesforce.com changed how applications are delivered. Sforce 2.0 allows developers to rapidly create, build and deploy new on demand applications that are hosted by salesforce.com. Salesforce.com has received considerable recognition in the industry, including Editors' Choice and two Five-Star ratings from PC Magazine, two Deploy Awards from InfoWorld, Investor's Choice Award from Enterprise Outlook, Editors' Choice from TMC TMC Technology Marketing Corporation (Norwalk, Connecticut)
TMC Texas Medical Center (Houston, TX)
TMC Traffic Message Channel
TMC The Movie Channel
TMC Traffic Management Center
 Labs, Top 10 CRM Implementation from Aberdeen Group Aberdeen Group is a provider of business-related research services. It has its headquarters in Boston, Massachusetts and belongs to the Harte-Hanks group. Founded in 1988, Aberdeen's research is used by over 2. , InfoWorld's 2001 CRM Technology of the Year, Forbes Magazine's "Best of the Web" and a Webby Business Award. The company has more than 9,000 customers and 130,000 subscribers running its services in 11 languages. Founded in 1999, salesforce.com is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices in Europe and Asia. For more information please visit www.salesforce.com or call 1-800 NO-SOFTWARE.

About Avery Dennison

Avery Dennison Graphics Division is a division of Avery Dennison Corp., a global leader in pressure-sensitive technology and innovative self-adhesive solutions for consumer products and label materials. Based in Pasadena, Calif., the Company had 2003 sales of $4.8 billion. Avery Dennison develops, manufactures and markets a wide range of products for consumer and industrial markets, including Avery-brand office products and graphics imaging media, Fasson-brand self-adhesive materials, peel-and-stick postage stamps This is a list of postage stamps that are especially notable in some way.

The best-known stamps:
  • Treskilling Yellow (Sweden)
  • Penny Black (Britain)
  • Blue Penny (Mauritius)
  • Inverted Jenny (U.S.
, reflective highway safety products, automated retail tag, labeling and branding systems, and specialty tapes and polymers.

Salesforce.com is a registered trademark of salesforce.com, inc., San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. Other names used may be trademarks of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Feb 27, 2004
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