CORRECTING and REPLACING SK Telecom Adopts MPEG-4 aacPlus from Coding Technologies as Standard Format for 3G Music-On-Demand and Video-On-Demand Services.Business Editors/High-Tech Writers CORRECTION...by Coding Technologies SEOUL, Korea & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Sept. 23, 2003 In BW5327 issued Sept. 23, 2003: SK Telecom was misspelled twice as SK Telcom. Company name should read SK Telecom throughout. The corrected release reads: SK TELECOM ADOPTS MPEG-4 AACPLUS FROM CODING TECHNOLOGIES AS STANDARD FORMAT FOR 3G MUSIC-ON-DEMAND AND VIDEO-ON-DEMAND SERVICES; NEW MOBILE SERVICE UPDATE WILL REDUCE DOWNLOAD COSTS AND INCREASE AUDIO QUALITY FOR MOBILE HANDSETS SK Telecom, the leading mobile service provider in Korea, and Coding Technologies, leading provider of audio compression technologies for mobile, digital broadcasting and the Internet, announced today that SK Telecom is adopting aacPlus and plans to deploy the codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, into its 3G content service offerings. SK Telecom already provides Music On Demand (MOD) and Video On Demand (VOD See video-on-demand. VoD - video on demand ) to over 1 million 3G subscribers in Korea. With the addition of MPEG-4 aacPlus, download costs for subscribers and operating costs for SK Telecom will go down significantly. aacPlus, and its core technology SBR SBR - Spectral Band Replication , are already widely adopted for digital broadcasting in Europe, North America, and Asia. The announcement by SK Telecom and Coding Technologies marks the first commercial deployment of MPEG-4 aacPlus into the mobile space. SK Telecom decided to move ahead with aacPlus based on MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). standardization along with the significant cost savings and increased audio quality that aacPlus makes available to the consumer. "As the top provider of 3G mobile services for quite some time, we have learned to always keep our customers' needs first," said WonHee Sull n. 1. A plow. , Vice President/Platform R&D Center of SK Telecom. "Now that we are using aacPlus, the world's most efficient audio codec, we can provide our subscribers with even better service and cost savings." "SK Telecom has been leading the globe in both wired and wireless broadband content services," said David Frerichs, VP and US General Manager of Coding Technologies. "Their adoption of aacPlus helps keep them at the cutting edge of price, performance, and features." Handsets including aacPlus support are already in development with the first units shipping concurrent with the updated service rollout. This licensing deal was done in conjunction with Coding Technologies marketing partner Ezuz Japan K.K. About MPEG-4 aacPlus MPEG-4 aacPlus is the combination of MPEG AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. and Coding Technologies' SBR (Spectral Band Replication (audio, compression) Spectral Band Replication - (SBR) Guessing the nontransmitted higher frequency range of a compressed audio file by some helper bits (transmiited with the stream) and the transmitted base band. ) technology. SBR is a unique bandwidth extension technique, which enables audio codecs to deliver the same quality at half the bit rate. SBR is a backward and forward Adv. 1. backward and forward - moving from one place to another and back again; "he traveled back and forth between Los Angeles and New York"; "the treetops whipped to and fro in a frightening manner"; "the old man just sat on the porch and rocked back and forth all compatible method to enhance the efficiency of any audio codec. As a result, aacPlus delivers streaming and downloadable 5.1 multichannel audio at 128 Kbps, CD-quality stereo at 48 Kbps, excellent quality stereo at 32 Kbps, and excellent quality for mixed content down to 16 Kbps mono and below. This level of efficiency fundamentally enables new applications in the markets of mobile and digital broadcast. About SK Telecom SK Telecom is Korea's leading provider of information and telecommunications services spanning Mobile Services, M-Commerce, overseas operations with 18 million subscribers. SK Telecom commercialized the world's first CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. cellular service in 1996 and the first 3rd generation cdma2000 1X service in 2002. Moreover, SK Telecom unveiled the first commercial CDMA 2000 1x EV-DO (EVolution-Data Only) A 3G high-speed digital data service provided by cellular carriers worldwide that use the CDMA technology, including Verizon and Sprint in the U.S. EV-DO works on EV-DO cellphones as well as laptops and portable devices that have EV-DO modems. service in January 2002 and holds the license for UMTS (Universal Mobile Telecommunications System) The GSM implementation of the 3G wireless phone system. Part of IMT-2000, UMTS provides service in the 2 GHz band and offers global roaming and personalized features. network in Korea. Recognizing the enormous potential of the wireless Internet as a new growth engine, SK Telecom continues to pursue the development and promotion of wireless Internet services. Based on the technological developments, SK Telecom launched "June," the latest and the most technologically advanced multimedia service in 2002. This innovative service allows subscribers to enjoy streaming video content such as VOD, MOD, videophones, multimedia messaging and TV broadcasting using 3rd generation technologies. For details, please visit http://www.sktelecom.com. About Coding Technologies Coding Technologies provides the best audio compression for mobile, broadcasting, and Internet. SBR(TM) (Spectral Band Replication) from Coding Technologies is a backward and forward compatible method to enhance the efficiency of any audio codec, putting the "PRO" in mp3PRO and the "Plus" in aacPlus. SBR is a fundamental enabler of the Digital Radio Mondiale (communications) Digital Radio Mondiale - (DRM) A form of monaural digital broadcast using carrier frequencies below 30 MHz. DRM uses MPEG-4 AAC Main Profile and SBR at data rates of 16-25 kbps. http://drm.org/. open standard and is finalized as a core component of MPEG-4 Audio. Coding Technologies is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. with offices in Sweden, Germany, and Silicon Valley. Founded in 1997 in Stockholm, the company later merged with a spin-off of the renowned Fraunhofer Institute in Germany, the inventor of MP3. Coding Technologies customers include XM Radio, iBiquity Digital, Thomson Multimedia, MusicMatch, and Texas Instruments. http://www.codingtechnologies.com |
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