CORRECTING and REPLACING Pizza Hut Unveils 4forALL Pizza Before the Big Game; Jessica Simpson and The Muppets End the Topping Debate.Entertainment Editors/Business Editors CORRECTION...by Pizza Hut Super Bowl XXXVIII Super Bowl XXXVIII was the 38th championship game of the modern National Football League (NFL). The game was played on February 1, 2004 at Reliant Stadium in Houston, Texas following the 2003 regular season. DALLAS--(BUSINESS WIRE)--Jan. 27, 2004 In BW5214 issued Jan. 27, 2004: Please replace the release with the following corrected version. The corrected release reads: PIZZA HUT UNVEILS 4FORALL PIZZA BEFORE THE BIG GAME; JESSICA SIMPSON AND THE MUPPETS Muppets: see Henson, Jim. END THE TOPPING DEBATE Just before the coin toss for the big game on Sunday, February 1, Pizza Hut(R) will debut two important firsts: its new 4forALL(TM) Pizza and Jessica Simpson's first national commercial. The commercial, created by New York-based BBDO BBDO Batten, Barton, Durstine & Osborn BBDO Bringing Biogeographic Data Online , features superstars Jessica Simpson and the Muppets(TM) and the newest Pizza Hut product innovation: 4forALL Pizza -- the first pizza that solves the topping debate forever with four, individually topped, six-inch square pizzas in a single box for $11.99. Pizza Hut research found that families always debate about which toppings to order on a pizza because everyone wants something different. Although pizza is the ultimate food for sharing, coming to a consensus on the toppings can be the ultimate dilemma. Until now. Battle of the Beauties The commercial features the Muppets in a heated debate about which pizza topping to order. For example, Kermit the Frog Kermit the Frog is a Muppet who was first introduced in 1955 and is one of puppeteer Jim Henson's most famous and beloved creations. Kermit was performed by Henson until his death in 1990. Since then, he has been performed by Steve Whitmire. (TM) wants green peppers, Animal(TM) wants meat, The Great Gonzo(TM) wants pepperoni and Miss Piggy Miss Piggy is a Muppet character primarily played by Frank Oz. In 2001, Eric Jacobson began performing her, although Oz has not officially retired. She was voiced by Laurie O'Brien in Muppet Babies. (TM) wants veggies Veggies of Nottingham, also known as Veggies Catering Campaign, is a campaigning group based in Nottingham, England, promoting ethicalbum alternatives to mainstream fast food. . Jessica Simpson enters the room and settles the debate with the 4forALL Pizza while flirting with Kermit the Frog. Jessica and Kermit look longingly into each other's eyes and Jessica blows Kermit a kiss that provokes Miss Piggy to yell into a bullhorn, "STEP AWAY FROM THE FROG!" "The 4forALL Pizza is the perfect pizza to share as a family because everyone gets what they want. To emphasize the importance of this launch, we wanted personalities for the commercial that are recognizable, compelling and relevant to families," said Tom James, chief marketing officer, Pizza Hut. "Jessica Simpson and the Muppets are the perfect combination of classic and contemporary personalities. They show how 4forALL brings harmony to the dinner table by giving everyone what they want." "We are excited to work with Pizza Hut on introducing the new 4forALL Pizza," said Michael Polis, Senior Vice President of Marketing Worldwide. "The ad campaign with Jessica Simpson continues the Muppet tradition of fun and mayhem while featuring a new product that is perfect for every family -- even one with pigs, bears and chickens." Seconds before kick-off, Americans will see how the 4forALL Pizza provides a new solution to ordering America's favorite food. Each of the four pizzas is sliced into four pieces, for a total of 16 slices. The not-too-thin, not-too-thick 4forALL Pizza crust comes with a choice of up to three individual toppings or specialty pizza toppings, including - Meat Lover's(R), Veggie Lover's(R), Cheese Lover's Plus(R) or Supreme on each of the four pizzas. With hundreds of possible combinations, the 4forALL Pizza can make everyone in the family happy. 4forALL Pizza Kicks Off the Big Game Advertising featuring the 4forALL Pizza begins airing nationally Monday, January 26. On Sunday, February 1, two new spots will air -- one spot features the Muppets and one features Jessica Simpson with the Muppets. This is Pizza Hut's eighth consecutive year in the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. pre-kick pod. In addition, Pizza Hut will sponsor the CBS (Cell Broadcast Service) See cell broadcast. pre-game show airing from 3-4 p.m. Eastern. Pizza Hut is supporting the 4forALL Pizza national introduction with a $50 million marketing plan including national print and broadcast advertising, point-of-purchase, high-impact online ads placed on the top 10 Web sites visited by moms, as well as a targeted Hispanic media campaign. "The Sunday of the big game is one of the most-watched television events for families and friends, and it's the biggest Sunday of the year for Pizza Hut," said James. "It makes sense for us to advertise our new 4forALL Pizza in the pre-game hours when hungry football fans are deciding what pizza to order." About Pizza Hut Pizza Hut Inc., a subsidiary of Yum! Brands, Inc. (NYSE NYSE See: New York Stock Exchange : YUM), is the world's largest pizza restaurant company with almost 6,600 units in the United States and more than 4,000 units in 100 other countries. The company is the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut web site at www.pizzahut.com. About The Jim Henson Company For over 45 years, Jim Henson's Muppets(TM) have continued to bring joy to all generations. Notorious for their unique style of entertainment, the Muppets are international superstars. In 2002, Kermit the Frog received a star on the world-famous Hollywood Walk of Fame The Hollywood Walk of Fame is a pavement along Hollywood Boulevard and Vine Street in Hollywood, Los Angeles, California, United States, which is embedded with more than 2,000 five-pointed stars featuring the names of not only human celebrities but fictional characters honored by and the Muppets celebrated the 25th anniversary of The Muppet Show(TM), the Emmy Award-winning television series that aired in over 120 countries. The Jim Henson Company recently produced It's A Very Merry Muppet Christmas Movie that aired primetime on NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. and was seen by over 11 million viewers. The Jim Henson Company, an established leader in family entertainment for more than 45 years, is a multimedia production company; one of the top character licensors in the industry; a leading publisher of children's books and home to Jim Henson Television Jim Henson Television is the television production arm of The Jim Henson Company. Some of the more notable television programs produced by the Henson organization include:
It was originally created as a result of the observation that the team that had been put together for The Dark Crystal was extremely hard to recreate for Labyrinth, since (TM). The Company is headquartered in Los Angeles with offices and production facilities in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and London. The Jim Henson Company website is located at: www.henson.com. To view behind-the-scenes footage and interviews with Jessica Simpson, Kermit the Frog and Miss Piggy, please see the following instructions below: VIA SATELLITE, C-BAND FEED: Tuesday, January 27, 11:00 - 11:15 a.m. Eastern Time, Telstar 5, Tr. 19, DL 4080 Tuesday, January 27, 2:30 - 2:45 p.m. Eastern Time, Telstar 5, Tr. 19, DL 4080 Technical Information: DURING FEED ONLY, NBN NBN National Broadband Network (Philippines) NBN National Biodiversity Network (UK nature conservation) NBN Nefesh B'Nefesh (Jewish Souls United) NBN National Broadcasting Network , TOC, 212-684-8910 x221 VIA PATHFIRE: On left panel of Pathfire, double click on News Broadcast Network, Story #NBN 23060 |
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