CORRECTING and REPLACING Google & Heartbeat Headline at DTC Marketing Conference.Business Editors/Health/Medical Writers/High-Tech Writers DTC DTC See: Depository Transfer Check DTC See: Depository Trust Company DTC See Depository Trust Company (DTC). National Conference CORRECTION...by Heartbeat Digital NEW YORK--(BUSINESS WIRE)--March 26, 2004 In BW5141 issued March 26, 2004: Please replace the release with the following corrected version. The corrected release reads: GOOGLE & HEARTBEAT HEADLINE AT DTC MARKETING CONFERENCE Bill Drummy, founder, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Heartbeat Digital, and Amy Cowan, the healthcare specialist from Google, will be co-presenting on new techniques in Interactive Marketing at the DTC National Conference next Thursday, April 1. In their presentation, "Interactive Marketing: A 360(degree) View," Mr. Drummy and Ms. Cowan will discuss online traffic-building and prescription-driving techniques that have been successfully implemented by some of the industry's most powerful brands. Topics to be covered include Rich Media advertising, efficient online media buys, keyword purchasing, Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ), usability testing Usability testing is a means for measuring how well people can use some human-made object (such as a web page, a computer interface, a document, or a device) for its intended purpose, i.e. usability testing measures the usability of the object. , and "Closed-loop" marketing techniques. Mr. Drummy will draw from his experience leading major online brand launches for Lilly, Merck, Millennium, Pfizer and GSK GSK GlaxoSmithKline plc (pharmaceutical company) GSK Glycogen Synthase Kinase GSK Gruppentraining Sozialer Kompetenzen (Germany) GSK Greenland Shark (FAO fish species code) . Ms. Cowan will discuss Google success stories with many of the world's largest pharma brands. The DTC National Conference is the largest event of its kind in the industry. Mr. Drummy and Ms. Cowan's presentation will be given at the Boston Marriott Copley Place on Thursday, April 1 at 10:30AM. For more information, contact Beth Driscoll at 212-941-9041. To register for the conference, contact DTC Perspectives at (973) 328-9997 or online at http://www.dtcnational.com/agenda.asp. About Heartbeat Digital - Heartbeat Digital is a New York-based interactive marketing and software development company serving many of the world's largest pharmaceutical and biotech companies, including Amgen, Genentech, GSK, Lilly and Novartis. |
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