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CORRECTING and REPLACING CommercialWare, Inc. Acquires OrderMotion.


Business Editors/High-Tech Writers

CORRECTION...by CommercialWare, Inc.

NATICK, Mass.--(BUSINESS WIRE)--Dec. 9, 2003

In BW5108 issued Dec. 9, 2003: Third and fourth products listed, in list of products, should read: CWIntegrate (sted CWIntegration) and CWData (sted CWAnalytics).

New ASP-Based Service Expands CommercialWare's Product Portfolio, Solidifies Leadership in Market for Cross-Channel Order Management Solutions for Small- to Medium-Sized (SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge. ) Retailers and Direct Marketers

CommercialWare, Inc., a leading provider of cross-channel retail management software, today announced that it has acquired OrderMotion (a/k/a "Transaction Smartware, Inc."), a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 City-based provider of an Application Service Provider-based (ASP) direct commerce system targeting small- to medium-sized retailers and direct marketers. Under terms of the agreement, OrderMotion will, effective immediately, operate as OrderMotion, a CommercialWare company, and its CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , president and co-founder, Niels Christensen Niels Christensen (1865-1952) was a Danish-American inventor whose principal invention was the O-ring, the ubiquitous hydraulic seal. Early years
Niels Christensen was born in 1865 in Tørring, Denmark.
, will assume the position of vice president of ASP solutions, at CommercialWare.

The acquisition of OrderMotion is consistent with CommercialWare's strategy to grow through expansion of its cross-channel product offerings and by extending its reach in the SMB market See SMB. . OrderMotion enables the real-time management of all sales channels, operations and marketing functions, by centralizing cen·tral·ize  
v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es

v.tr.
1. To draw into or toward a center; consolidate.

2.
 them into one integrated platform for optimal control and reporting. As a Web-native order management, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  and fulfillment system, it eliminates initial and ongoing investments in software, hardware and systems integration.

"The acquisition of the critically-acclaimed OrderMotion service offering represents another milestone in CommercialWare's expansion into the small- to medium-sized direct-to-consumer market. OrderMotion is a great complement to CWDirect, our market leading, field-proven retail management solution for larger-sized businesses. With the addition of OrderMotion, CommercialWare now offers retailers and direct marketers of all sizes the features, benefits and functionality of retail management software systems that were once only available to industry giants," said Donny Askin, founder and chief executive officer, CommercialWare, Inc.

Today's announcement marks CommercialWare's second acquisition of 2003. In January, the company acquired Toronto-based Capture.Net Technologies, a developer and marketer of award-winning point-of-sale (POS (1) See point of sale and packet over SONET.

(2) "Parent over shoulder." See digispeak.

POS - point of sale
) and retail back-office solutions for mid-market retail chains.

"As a longtime direct marketing and payment processing industry professional, I have been impressed by CommercialWare's ability to nimbly evolve and adjust to changing market needs, while never losing sight of its most valuable asset -- an impressive roster of long-term, satisfied customers," said Tim Litle, chairman of Litle & Co. "To this end, I applaud CommercialWare's acquisition of OrderMotion. By expanding its cross-channel strategy with the ASP-based OrderMotion service, and offering SMBs a full-featured, cost-effective order management solution, CommercialWare continues its tradition of providing innovative technology to retailers and direct marketers. Leveraging OrderMotion's expert management team and CommercialWare's market dominance Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape.  and domain expertise, OrderMotion is sure to be quickly propelled to an even stronger market leadership position."

Based on the ASP model, OrderMotion is an affordable, fully-integrated order management, customer service and fulfillment system that incorporates analytical tools, direct marketing best practices methodologies, extensive functionality and enterprise-wide information flow. OrderMotion's Web-native platform enables retailers and direct marketers to process orders from any channel, manage marketing campaigns and customer lists, and streamline business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets  with minimal investment in staff, software or infrastructure. OrderMotion empowers managers of cross-channel commerce companies to operate more effectively and efficiently by streamlining, synchronizing synchronizing,
n a technique that a therapist uses to coordinate his or her breath with that of the client; builds trust and establishes relationship.
 and automating operations, and making available real-time information relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 nearly every facet of the operation. Additional information can be found at www.commercialware.com.

"OrderMotion's mission to provide small-to medium-sized direct retailers with an affordable, hassle-free true cross-channel order management system has been well-received by the market, as exhibited by a nearly 400% increase in brand count -- from 20 to more than 100 -- in less than one year. In addition to the OrderMotion technology, CommercialWare was also attracted to the organization due to its talented and accomplished management and staff. I welcome the OrderMotion team, its customers and its partners to the CommercialWare family, and look forward to a long and mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 relationship," added Askin.

"Being acquired by a well-respected, industry-leading retail software vendor, such as CommercialWare, is a testament to the soundness of OrderMotion's strategy, its market acceptance and demand for the OrderMotion service," said Niels Christensen, vice president of ASP solutions, at CommercialWare, Inc. "OrderMotion's web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  strategy, next-generation technology and superior user interface have received rave reviews from customers and industry experts. Leveraging CommercialWare's broad domain expertise and world-class service and support organization, the OrderMotion service and brand is set to gain powerful market traction in the months and years ahead."

OrderMotion becomes the latest addition to CommercialWare's industry-leading suite of cross-channel software solutions for the retail industry. CommercialWare's product family includes:

CWStore -- a fully integrated point-of-sale and retail back office store management solution. Key features of CWStore include real-time transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time.

Transaction processing systems are the backbone of an organization because they update constantly.
, customer tracking, inventory management, purchasing, sales reporting and staff management;

CWDirect -- a direct-to-consumer cross-channel order management and fulfillment solution with seven modules: DirectOrder, DirectService, DirectWarehouse, DirectMerchandise, DirectMarketing, DirectFinance and DirectFulfillment;

CWIntegrate -- a platform that integrates CommercialWare's software with customers' existing IT architecture, and communicates with CWDirect;

CWData -- an application that extracts data from CWDirect with minimal technical investment and allows end users to analyze data and identify trends;

CWCollaborate -- a software platform that collaboratively links the operations of a retailer with those of their suppliers to dramatically improve customer satisfaction and increase efficiency throughout the order fulfillment Order fulfillment (in BE also: order fulfilment) is in the most general sense the complete process from point of sales inquiry to delivery of a product to the customer. Sometimes Order fulfillment  process.

About CommercialWare, Inc.

Headquartered in Natick, Massachusetts Natick (Pronunciation IPA: /ˈneɪtɪk/) is a town in Middlesex County, Massachusetts, United States. Natick is located near the center of the MetroWest region of Massachusetts, with a population of 32,170 at the , CommercialWare, Inc. is the leading developer of software solutions that offer cross-channel functionality to retailers and direct marketers - small and large, seeking to optimize transactions from all customer touch points. CommercialWare's comprehensive portfolio of products provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare, the Brand in Cross-Channel Retail, offers a confluence confluence /con·flu·ence/ (kon´floo-ins)
1. a running together; a meeting of streams.con´fluent

2. in embryology, the flowing of cells, a component process of gastrulation.
 of solutions that power more than 130 leading retail brands, including Abercrombie and Fitch, Starbucks, Party Land, Chico's, J.Jill, Ritz Camera, JoS A. Bank, and Patagonia. For additional information, please visit www.commercialware.com.
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Publication:Business Wire
Date:Dec 9, 2003
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