CORRECTING and REPLACING: P-Cube Wins 'Most Promising New Company' Award At Telestrategies' Billing & OSS World 2004.

Business Editors/High-Tech Writers

CORRECTION...by P-Cube Inc.

Billing & OSS World 2004

WASHINGTON--(BUSINESS WIRE)--May 6, 2004

In BW5764 issued May 6, 2004: The Contact Information is corrected to read as follows:

Press:
Sterling Public Relations
KC DuFay, 415-749-6550
[e-mail]
  or
P-Cube, Inc.
Len LuPriore, 408-738-7208
[e-mail]

The Corrected Release reads as follows:

P-CUBE WINS 'MOST PROMISING NEW COMPANY' AWARD AT TELESTRATEGIES' BILLING & OSS WORLD 2004

P-Cube Recognized As Company That Represents A Beacon Of Innovation In Billing

P-Cube Inc., the originator of programmable IP Service Control Platforms, today announced that it won the "Most Promising New Company" award as part of the fourth annual Billing World Excellence Awards at Telestrategies' Billing & OSS World 2004.

Billing World magazine issues the award to recognize a new company or division/subsidiary of an existing company that best exemplifies the spirit of product and service innovation and entrepreneurial drive that characterizes the communications industry. The winning organization must have provided hardware, software and/or services to communications industry service providers between January 2002 and January 2004. Additionally, it must have a product/service that is in no less than a beta-test stage with a potential corporate customer.

The awards panel took note of P-Cube's Encharge solution, which allows providers to identify different forms of content, meter or control its use and link usage to individual subscribers so that content-rich service delivery is no longer out of reach. Previously, providers were forced to rely upon marketing suites of data services at fixed monthly prices or, alternatively, suffered from revenue loss due to an inability manage and control individual subscriber accounts in real-time.

"Providers today require the ability to deliver flexible billing and content options to their clients," said Jill Lucas Morgan, publisher and editorial director, Billing World & OSS Today. "P-Cube's Encharge has the capability inherent in its system to provide such choices."

P-Cube's programmable network element enhances wire-line and mobile networks with an application-aware service control point that enables the network to identify, classify, guarantee performance and charge for limitless content services. Leveraging this exclusive wire-speed, stateful architecture operators can profitably deliver an array of data services customized to individual subscriber needs.

P-Cube's solution is directed at resolving functionality gaps in existing mobile network infrastructure, increasing ARPU, extending subscriber bases for mobile carriers and reducing development and operational costs. These problems are solved by providing:

-- Real-time analysis and policy-based charging ensuring carriers

can block, redirect or shape content-based services permitting

the creation of new prepaid services

-- Unified prepaid and postpaid billing for an entire suite of

data services

-- The only carrier grade solution to perform high-speed Layer 7

"stateful" inspection enabling identification of all mobile

services including Push-to-Talk and Multimedia streaming

offers

-- Instant creation of new service and billing profiles

accelerating revenue recognition Using Layer 7 stateful packet

inspection as the foundation for real-time charging and

control across a mobile carrier's network, providers can now

identify, classify and charge for differentiated content

running across their network.

"P-Cube is honored to have received the award for Most Promising New Company," said Vikash Varma, president, worldwide sales & field operations. "By enabling mobile carriers to rapidly launch new content services, converge billing infrastructure and modify billing profiles in real-time, P-Cube's solution allows providers to increase profits and reach new markets. We are excited to have been recognized for our achievements by Billing World."

This year's awards panel was composed of members of Billing World & OSS Today's editorial staff, including Jill Morgan, Publisher and Editorial Director, Anita Karve, Managing Editor, Susana Schwartz, Technology Editor, and Michelle Hankins, Technology Editor.

About P-Cube, Inc.

P-Cube's technology, products, and solutions are speeding the evolution of networks from generic transport mechanisms to multi-service delivery platforms. P-Cube Service Control solutions overlay intelligence and control on existing IP transport networks - enabling service providers to analyze, bill, and control content-based services. The Service Engine family of products provides stateful deep packet inspection in a programmable, yet easy to use, network resident device. For the service provider, P-Cube's solutions achieve service flexibility, reduce operational costs, drive revenues, and increase profits. P-Cube won the CAL-IT Europe award in 2003, and the Network Outlook Investors' Choice Award in 2004. P-Cube is involved with the largest Service Control deployments of any of its peers, and its top-tier customers include SingTel, Telenor, @NetHome, KT, Interoute, 3 Italy and Pelephone.

Founded in May 1999, P-Cube is headquartered in Sunnyvale, California, with R&D facilities in Israel, and regional sales offices located in the US, Europe, and Asia. For more information about P-Cube please visit http://www.p-cube.com or e-mail: [e-mail]