CORRECTING AND REPLACING NBA Announces New Promotional Campaign for the NBA Playoffs and The Finals.Sports Editors/Business Editors CORRECTION...by The NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= NEW YORK--(BUSINESS WIRE)--April 15, 2004 In BW5950 issued April 15, 2004: Please replace the release with the following corrected version. The corrected release reads: NBA ANNOUNCES NEW PROMOTIONAL CAMPAIGN FOR THE NBA PLAYOFFS The NBA Playoffs is a four-round best-of-seven elimination tournament between sixteen teams in the Eastern Conference and Western Conferences (called Divisions, pre-1970) of the National Basketball Association, ultimately determining the league champion. AND THE FINALS Jason Kidd Jason Frederick Kidd (born March 23 1973, in San Francisco, California) is an American All-Star professional basketball player in the NBA. After earlier tours with the Dallas Mavericks and Phoenix Suns, he is currently the New Jersey Nets starting point guard and captain. , Tim Duncan, Dirk Nowitzki, Ben Wallace, Jermaine O'Neal, Gary Payton and Vlade Divac Among Players Starring in "DESTINATION FINALS" Themed Campaign Set to Debut April 17 The NBA today announced details of its promotional campaign for the 2004 NBA Playoffs and The Finals which concentrates on the players' passion for winning The Finals, the NBA's ultimate prize. The "DESTINATION FINALS" campaign features NBA All-Stars Jason Kidd, Tim Duncan, Dirk Nowitzki, Ben Wallace, Jermaine O'Neal, Gary Payton and Vlade Divac appearing in an initial series of humorous television spots in which the players articulate and display their love for the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. Larry O'Brien championship trophy For similarly named awards, see "Davey O'Brien Award" or "Lawrence O'Brien Award." The Larry O'Brien NBA Championship Trophy is awarded to the National Basketball Association team who wins the NBA Finals at the conclusion of every basketball season. . The "DESTINATION FINALS" spots, a collaboration between NBA Entertainment and the new New York New New York is the name of three futuristic cities modelled on New York City:
"The campaign draws on our players' intense passion to win and their dedicated quest to the ultimate NBA destination - The Finals," said Gregg Winik, Executive Vice President and Executive Producer, NBA Entertainment. "Fans will connect with the DESTINATION FINALS ads as they showcase the fun of the game and the unique appeal of the players." "The challenge for us was to activate every aspect of the NBA brand in order to bring The Finals to a new level," said Rob DeFlorio, founding partner at Mother. "This is a first step in our collaboration with NBA Entertainment. It's really been fun, there is more to come." In the new spots: -- Kidd romances the Trophy by candlelight, with soft music, a roaring fire place and champagne -- Lying on a psychiatrist's couch, Duncan receives analysis from his psychiatrist, Julius "Dr. J" Erving, as he struggles with the Trophy's commitment issues -- Nowitzki nervously expresses his love on the Trophy's answering machine -- Divac struggles as he writes a love letter to the Trophy -- In a barbershop, Wallace confides to his barbers that he is lost with a bad case of "Trophy Love" -- O'Neal nervously pleads his case with a disapproving "father" in efforts to "take out" the Trophy -- Payton throws pebbles at a second story window and professes to the Trophy, "It's been 14 long years, baby... Every night I dream about being with you." The promotional campaign will be comprised of :30 spots that will continue to air nationally throughout the playoffs on ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , TNT TNT: see trinitrotoluene. TNT in full trinitrotoluene Pale yellow, solid organic compound made by adding nitrate (−NO2) groups to toluene. , ESPN ESPN Entertainment and Sports Programming Network , NBA TV, Fox Sports Net, MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. and Spike TV. As part of DESTINATION FINALS, NBA legends Bill Russell, Julius "Dr. J" Erving, Clyde Drexler, Moses Malone, George Gervin, Robert Parish, Artis Gilmore and Spud Webb, who have won a combined 18 NBA and three ABA championships, launched the 2004 NBA Legends Tour: Destination Finals by unveiling the first-ever Finals airplane by Southwest Airlines, flying on it to San Antonio, and delivering the 2004 Larry O'Brien championship trophy to the home of the defending NBA champion San Antonio Spurs The San Antonio Spurs are an American professional basketball team based in San Antonio, Texas. They play in the National Basketball Association (NBA), and are the current NBA Champions after defeating the Cleveland Cavaliers in the 2007 NBA Finals. . The Legends, who will travel more than 100,000 combined miles, will showcase this year's Larry O'Brien trophy in NBA Playoff cities and some non-NBA cities for fan autograph and photo sessions, community projects and events, a series of NBA Playoff viewing parties, and, of course, at more than 30 Playoff games. The trophy will eventually arrive at Game 1 of The Finals and will be present for every game throughout the series. The 2004 NBA Playoffs begin April 17 with four games on ESPN, with coverage beginning at 1 pm ET. ESPN will have up to 33 games, including exclusive coverage of the Eastern Conference Finals. TNT's extensive playoff coverage begins with a doubleheader on Sunday, April 18, with coverage beginning at 6:30 p.m. ET. TNT will have up to 52 games, including exclusive coverage of the Western Conference Finals. NBA TV will televise tel·e·vise tr. & intr.v. tel·e·vised, tel·e·vis·ing, tel·e·vis·es To broadcast or be broadcast by television. [Back-formation from television. up to eight games in high definition during the first round of the playoffs. ABC Sports will televise Sunday afternoon playoff games (3:00 p.m. ET) beginning April 18 and is the exclusive home of The Finals beginning Sunday, June 6. |
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