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CORRECTED: Parchoma & Jones Design Wins Prestigious International Award; Retail Design Firm Named as Maple Leaf Winner by International Council of Shopping Centres.


Business Editors

CALGARY, Alberta--(BUSINESS WIRE)--Nov. 6, 2002

Parchoma & Jones Design Inc., a progressive interior design firm specializing in retail and retail-related services, was recently honoured with the distinguished International Council of Shopping Centres (ICSC ICSC International Council of Shopping Centers
ICSC International Chemical Safety Cards
ICSC International Civil Service Commission
ICSC International Council of Shopping Centres
ICSC International Catholic Stewardship Council
) Maple Leaf maple leaf

of Canada. [Flower Symbolism: Jobes, 283]

See : Flower Or Plant, National
 Award. Winning in the "Over 10,000 square feet" category, the award recognized the firm's unique functional yet inspiring design for Coast Mountain Sports' flagship store in Eastern Canada Eastern Canada (also the Eastern provinces) is the region of Canada generally considered to be east of Manitoba, consisting of the following provinces:
  • Ontario (1 July 1867)
  • Quebec (1 July 1867)
  • New Brunswick (1 July 1867)
  • Nova Scotia (1 July 1867)
, at the Markville Shopping Centre Markville Shopping Centre is a shopping mall located at 5000 Highway 7 East (at McCowan Road) in Markham, Ontario, Canada. The mall is owned by Cadillac Fairview, and was likely named for its proximity to both the historical villages of Markham and Unionville  in Markham, Ontario Markham (2006 Population 261,573[0]) is located in York Region, directly north of Toronto, and is part of Toronto's CMA. It is larger than many Canadian cities. Despite its qualifications regarding population, it has not had the title of city conferred upon it by the .

The Maple Leaf Award honours the design industry's best and brightest firms, setting a benchmark for more conceptually cohesive and responsive retail environments. ICSC is the global trade association of the shopping center shopping center, a concentration of retail, service, and entertainment enterprises designed to serve the surrounding region. The modern shopping center differs from its antecedents—bazaars and marketplaces—in that the shops are usually amalgamated into  industry with 39,000 members, including shopping centre owners, developers, managers, marketing specialists, investors, lenders, retailers, academics and public officials in Canada, the U.S. and more than 70 other countries.

"We are honoured to be recognized for our work on Coast Mountains Coast Mountains, range, W British Columbia and SE Alaska, extending c.1,000 mi (1,610 km) parallel to the Pacific coast, from the mountains of Alaska near the Yukon border to the Cascade Range near the Fraser River. Mt.  Sports' Markville project," said Brenda Jones Brenda Jones (born November 17, 1936) is a former Australian middle distance runner, who after her marriage became known as Brenda Carr.

At the 1958 Australian championships Jones won the 440 yards and 880 yards races.
, a Principal of Parchoma & Jones Design Inc. "The project achieved our client's need to create something that was visually appealing and combined natural materials with urban sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
. This award acknowledges our commitment to creating innovative and functional spaces while highlighting the project as a success both for us and our client."

"We were thrilled with the level of professionalism and creativity that Parchoma & Jones brought to our project," said Bill Gregson, President - Retail and COO, The Forzani Group Limited. "Their ability to capture our specific needs and ideas, and then transform them into a serviceable but inspired design was remarkable."

Parchoma & Jones Design Inc. has been the creative force behind projects for a wide range of clients including Sport Chek, Coast Mountain Sports, Below the Belt, Cinnzeo, Nevada Bob's and Catch Restaurant. The firm was also the recipient of a 2001 International Illumination Design Award of Merit, sponsored by the Illuminating Engineering Society of North America in recognition of its original and comprehensive approach to lighting design.

About Parchoma & Jones Design Inc.

Parchoma & Jones Design Inc. is a growing and progressive interior design firm specializing in conceptual design and architectural management in the retail and retail-related sector. With projects across North America, the firm focuses on form, function and creative solutions when working with retail clients to turn vision and business needs into a reality. Teamwork is an essential part of the company's ethos, signified by the firm's emphasis on building relationships with all parties involved when bringing projects to successful conclusions. Parchoma & Jones is known for its professional and enthusiastic approach to creating spaces that not only fulfill their clients' needs but are also intriguing enough to keep shoppers coming back for more.
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Publication:Business Wire
Date:Nov 6, 2002
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