CORAL Teams Up with Leisure Pro to Save Coral Reefs.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- The Coral Reef Alliance The Coral Reef Alliance (CORAL) is a nonprofit organization based in San Francisco, CA that partners with local reef communities around the world to protect coral reefs. CORAL was founded in Berkeley, CA in 1994 by Stephan Colwell,[1] (CORAL) has joined forces with Leisure Pro, the Internet's largest scuba diving scuba diving Swimming done underwater with a self-contained underwater-breathing apparatus (scuba), as opposed to skin diving, which requires only a snorkel, goggles, and flippers. Scuba gear was invented by Jacques-Yves Cousteau and Émile Gagnan in 1943. and snorkeling merchant, to raise awareness about the endangered state of our planet's coral reefs coral reefs, limestone formations produced by living organisms, found in shallow, tropical marine waters. In most reefs, the predominant organisms are stony corals, colonial cnidarians that secrete an exoskeleton of calcium carbonate (limestone). . In observance of International Year of the Reef 2008, Leisure Pro is drawing on its extensive customer base to educate the public about reef destruction and the ways CORAL is working to protect coral reefs and the communities that depend on them. To support this unprecedented partnership and CORAL's Take a Bite out Verb 1. bite out - utter; "She bit out a curse" let loose, let out, utter, emit - express audibly; utter sounds (not necessarily words); "She let out a big heavy sigh"; "He uttered strange sounds that nobody could understand" of Fish Feeding campaign -- an effort launched in Hawaii to eliminate reef fish feeding -- Leisure Pro has agreed to stop selling fish food. The practice of feeding fish can have disastrous effects on coral reefs by altering predator-prey relationships and pushing delicate ecosystems out of balance. When people feed algae algae (ăl`jē) [plural of Lat. alga=seaweed], a large and diverse group of primarily aquatic plantlike organisms. These organisms were previously classified as a primitive subkingdom of the plant kingdom, the thallophytes (plants that grazers like surgeonfish surgeonfish or tang Any of about 75 species (family Acanthuridae) of thin, deep-bodied, tropical marine fishes that are small-scaled, with a single dorsal fin and one or more distinctive, sharp spines on either side of the tail base. , the fish fill up on fish food and eat less algae, causing the algae to flourish and potentially smother the reef. Leisure Pro's new reef-friendly policy represents the first business on the U.S. mainland to support CORAL's successful campaign. According to Leisure Pro CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Phil Mendel, "Our concern about coral reef damage has brought us a new awareness of the harm caused by reef fish feeding. By ceasing to sell fish food, we will hopefully not only reduce supply but also raise consciousness about the damage wrought." An ardent supporter of CORAL's work, Mendel believes "the world is interconnectedO business and the environment must go hand in hand." CORAL Executive Director Brian Huse agrees, noting that "CORAL's unique, mission-driven partnership with Leisure Pro affords the opportunity to reach active people who care deeply about the environment. CORAL was originally founded by passionate divers, and the dive community continues to be one of our key conservation partners around the world." Leisure Pro customers can sign up for CORAL's free electronic newsletter and make a donation with each online purchase. Shoppers who donate at least $10 will receive CORAL's 2009 calendar featuring stunning underwater images donated by professional and amateur photographers. Find out more at www.coral.org or by calling 888-CORAL-REEF. CORAL is the only international organization working exclusively to save coral reefs. It builds grassroots partnerships among local communities, government leaders, marine recreation operators, and marine park managers to identify and solve conservation challenges through education, training, and effective management of marine protected areas. |
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