COPC Bows In Singapore, Establishes Presence In Asia-Pacific.

Customer Operations Performance Center Inc. (COPC), a performance management organization for the customer contact industry, launched the latest phase of its corporate strategy, focusing on the Asia-Pacific region by opening a regional headquarters in Singapore. This furthers the company's overall global expansion plan of gaining a significant customer presence in the most prominent geographic segments worldwide. Elizabeth Prakasam will serve as CEO, drawing upon her previous experience as vice president of customer service at Singapore Telecommunications, where she managed all of the company's call centers. Andrew Cranshaw will serve as vice president of the office and joins from eLoyalty Australia, where he was senior partner. Prakasam commented that COPC is "...poised for explosive growth in this region as more customer-focused companies in the region become aware of the company's services and the benefits of certification to the COPC-2000 Standard." The COPC-2000 Standard for operational assessment and an alysis provides a framework and an operational benchmark for customer service providers to improve their cost, service quality and performance. It includes specific components in four categories: processes, planning and leadership, people, and performance measurement, Currently, over 200 locations in 30 countries are using the Standard to improve performance.