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COORS LITERACY HOTLINE PROVIDES FREE DANNY GLOVER POSTERS

 GOLDEN, Colo., Sept. 13 /PRNewswire/ -- To celebrate national Literacy Month during September, Coors, through their Literacy Hotline, is providing free posters of "Lethal Weapon" star Danny Glover, who serves as a spokesperson for Coors "Literacy. Pass It On."
 Keying off his tough-guy screen image, the poster features Glover, arms crossed and stern faced with the headline "If You're Going To Get Into A Fight, This Is A Good Guy To Have On Your Side."
 The poster was created by Coors Brewing Co. as a part of Coors "Literacy. Pass It On.", a five-year commitment by the company to reach 500,000 adults with literacy services by 1994. The poster promotes the national Coors Literacy Hotline, which has generated more than 76,000 calls from individuals who want to learn to read or want to be volunteer tutors.
 The hotline directs non-readers and volunteer tutors to programs in their local areas. The hotline operates 24 hours a day, seven days a week. Both English- and Spanish-speaking operators answer this number daily, while interpreters for other languages and dialects are available on request.
 The hotline database contains information on 18,000 literacy programs and approximately 60,000 human services programs throughout the United States and its territories.
 For a free copy of the poster, to be a volunteer tutor in your community or to learn to read, call the toll-free Coors Literacy Hotline, 800-626-4601. There is a limit of one poster per household and it will take four to six weeks for delivery.
 -0- 9/13/93
 /CONTACT: Carrie Hugus of Schenkein/Sherman, 303-292-6655/


CO: Coors Brewing Co. ST: Colorado IN: SU:

MC -- DV002 -- 1088 09/13/93 07:47 EDT
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Date:Sep 13, 1993
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