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COORS BREWING CO. ANNOUNCES THIRD QUARTER VOLUME UP 3.4 PERCENT

 GOLDEN, Colo., Oct. 15 /PRNewswire/ -- Coors Brewing Co. achieved higher sales volume of beer and other malt beverages for the third quarter of 1993, Peter H. Coors, vice chairman and chief executive officer, announced today. Coors Brewing Co. is the principal subsidiary of Adolph Coors Co. (NASDAQ-NMS: ACCOB).
 For the 16-week third quarter ended Oct. 3, 1993, Coors Brewing Co. reported malt beverage sales volume of 6,767,000 barrels, a 3.4 percent increase over 6,547,000 barrels sold during the like period a year earlier.
 Peter Coors said, "We are particularly pleased with the enthusiastic reception consumers are giving Zima Clearmalt, our innovative new alcohol beverage. Our third quarter sales growth was driven by strong demand for Zima, Coors Light and Killian's. Coors Brewing Company is benefiting from positive sales trends in the malt beverage industry toward lighter, more refreshing beverages, and at the same time toward heavier, robust specialty beers such as Killian's. Consumers are showing that they appreciate the high level of quality and value offered by Coors products."
 Year-to-date sales volume for the 40 weeks ended Oct. 3, 1993, reached a record 15,623,000 barrels, up 2.7 percent from 15,208,000 a year earlier. Peter Coors noted, "We have achieved solid growth so far this year from key brands despite a very difficult competitive environment."
 These reported sales volumes represent Coors Brewing Co. sales to wholesalers. Sales from wholesalers to retailers during the third quarter were up approximately 1 percent over the year-earlier quarter. Year-to-date sales from wholesalers to retailers were about even with last year, after being down slightly early in 1993.
 Company officials emphasized that sales volumes of Coors Brewing Co. are not necessarily indicative of the financial performance of Adolph Coors Co. Fiscal third quarter and year-to-date 1993 financial results for Adolph Coors Co. are scheduled to be reported in early November.
 -0- 10/15/93
 /CONTACT: Dave Dunnewald or Willis Lyford, of Coors Brewing Co., 800-525-3786 or 303-277-2555/
 (ACCOB)


CO: Coors Brewing Co.; Adolph Coors Co. ST: Colorado IN: FOD SU:

MC -- DV006 -- 2714 10/15/93 11:46 EDT
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Publication:PR Newswire
Date:Oct 15, 1993
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