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CONVERSION OF BRITANNICA LEARNING CENTERS TO SYLVAN CONSOLIDATES PRIVATE TUTORING INDUSTRY

Following Acquisition, Most Britannica Centers Become Sylvan Center s,
 Outnumbering Nearest Competitor 5:1
 ATLANTA, Nov. 16 ~PRNewswire~ -- America's after-school tutoring industry -- a burgeoning business fueled by students seeking instruction outside the nation's overtaxed classrooms -- consolidated its strength for the future last month as the two largest providers joined forces.
 Sylvan Learning Systems -- already four times as large as others in the category -- vastly increased its lead and dominance in the field it helped to pioneer more than 10 years ago as it added principal operations of Britannica Learning Centers to its network.
 Britannica had been Sylvan's largest competitor. Sylvan now is virtually the sole provider of after-school instruction, delivering in the U.S. and Canada a broad range of educationally sound, individualized programs to meet the increasing demand for instruction to help students fill learning gaps or move ahead in their education.
 "We're where we want to be at this point -- at the head of a growing industry and in a position to define the category for the foreseeable future," said Douglas Becker, Sylvan president and CEO. "Consolidation of a young industry such as ours is to be expected, and I think it's a good thing, especially in educational services where quality control and availability are so important."
 The conversion of the bulk of Britannica centers to the Sylvan network strengthens Sylvan's presence in three previously underserved areas: southern California, the San Francisco Bay Area and suburban New York City.
 Britannica converted 60 of its 73 centers after its parent organization, American Learning Corporation, was bought by a group of private investors who agreed to convert nearly all of the corporate- owned centers to Sylvan.
 Sylvan now operates 520 centers, including 503 franchised centers, nine corporate-owned centers and eight Sylvan At Work(TM) facilities in worksite locations.
 "American Learning sought to take advantage of the resources Sylvan offers in technological support and educational programs as well as its name recognition in the educational market," said Paula Singer, executive vice president of American Learning.
 Sylvan, headquartered in Columbia, Md., is the nation's largest tutoring firm with centers throughout the U.S. and Canada. Sylvan offers a 3:1 student-teacher ratio, and both remedial and enrichment instruction for students of all ages in the area of school readiness, academic reading, basic math, algebra, writing, study skills, SAT, ACT and college prep.
 In addition, Sylvan has expanded its services to include computer- based testing for Educational Testing Service's Graduate Record Exam and PRAXIS (formerly the National Teachers Exam) at Sylvan locations. Sylvan also provides licensure testing for nurses, teachers, pilots and flight ground crews.
 -0- 11~16~92
 ~CONTACT: Kathy Doherty of Ketchum Public Relations, 404-877-1800, for Sylvan Learning Systems~


CO: Sylvan Learning System;; Britannica Learning Centers; American
 Learning Corporation ST: Maryland IN: SU: TNM


EA-CF -- AT010 -- 1264 11~16~92 12:07 EST
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Publication:PR Newswire
Date:Nov 16, 1992
Words:472
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