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CONTACT LENSES CAN HELP BUILD YOUR CHILD'S SELF ESTEEM

 CONTACT LENSES CAN HELP BUILD YOUR CHILD'S SELF ESTEEM
 HANOVER, Ind., June 16 /PRNewswire/ -- People who wear eyeglasses


are often stereotyped. Studies show that estimates of intelligence, especially for men, increase with the presence of eyeglasses, while estimates of attractiveness, particularly for women decrease. And according to a recent study conducted by Dr. Roger Terry, professor of psychology at Hanover College, Hanover, Ind., the negative stereotypes that adults attribute to eyeglass wearers seem to begin in early childhood. "Such stereotypes can have a profound effect on a child's psychological well-being, including lowering self-esteem," said Terry.
 Recognizing the strong impact of negative social judgments on self esteem, Terry suggests that parents take a look at contact lenses as a positive alternative for vision correction and a potential means to build self image. Terry notes that the parents and eye doctor together should fully assess a child's readiness for contact lenses -- Is the child mature and responsible enough to follow directions? Is the child motivated? Does he or she really want them?
 What kind of contact lenses would be best for your child? Dr. Donald Teig, a member of the Bausch & Lomb Institute, recommends weekly disposable contact lenses, such as Bausch & Lomb's SeeQuence(R). According to Teig, the advantages of disposable lenses for children mirror those of adults.
 "Frequent replacement of contacts does not allow protein build-up on the lenses and promises better eye health," says Teig. "Disposable lenses also boast the easiest care regimen, so there is less likelihood of neglecting proper contact lens care. And losing a lens is not a costly mistake. There is always a spare lens on hand. The cost? It rivals that of traditional lenses," responds Teig. "And it's healthier and more convenient."
 -0- 6/16/92
 /NOTE TO EDITOR: Interview with Dr. Terry and/or Dr. Teig can be arranged through CONTACT./
 /CONTACT: Kelly Ann Sherry of Cone Communications, 617-227-2111/ CO: Bausch & Lomb ST: New York, Indiana IN: SU:


SM -- NYPFNS22 -- 0448 06/16/92 07:23 EDT
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Date:Jun 16, 1992
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