CONSUMERS SHOPPING FOR HOMES CAN VIEW "CLIENT RATINGS".Consumers shopping for a home can now see actual reviews and comments posted by their peers about properties for sale thanks to a new "Client Ratings" feature introduced by ZipRealty ZipRealty, Inc. NASDAQ: ZIPR is a U.S. real estate company with licensed agents in 20 major metropolitan areas in twelve states. It is incorporated in Delaware and headquartered in Emeryville, California. . In a first for the real estate industry, national residential real estate brokerage ZipRealty (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ZIPR), will enable home buyers and sellers to weigh in with their own reviews and ratings on most of the 900,000 homes listed on the Multiple Listing Service in ZipRealty's 19 active markets, including San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Washington Washington, town, England Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area. , D.C., Boston Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. , Miami, Houston and Seattle, among others. Within the new "Client Ratings" area of the company's Web site (www.ziprealty.com ), registered ZipRealty users are able to rate each property on a scale from one to five, with five being an excellent rating, based on four criteria: overall rating, curb appeal, interior appeal and quality of neighborhood. Additionally, a free-form section provides consumers the option to post additional comments about a home, community or other relevant thoughts. Once posted, anyone viewing that home can see the ratings and comments posted by other ZipRealty registered users. "ZipRealty continues to sit at the forefront of the real estate industry by bringing the voice of the consumer to home listings through an active, online community interested in sharing information with one another," said Patrick Lashinsky, ZipRealty's senior vice president, Product Strategy. "Similar to leading companies in other industries that have applied a similar peer review concept, from TripAdvisor to Amazon.com, ZipRealty is committed to providing forums for open communication to ultimately assist each client to make the best decision possible." To post feedback or rate a home, a consumer must be registered with ZipRealty on its Web site. Users then click on the "Client Ratings" icon at the top of each Home Detail page to view all public content. All comments are reviewed before they're posted to ensure that inappropriate or demeaning de·mean 1 tr.v. de·meaned, de·mean·ing, de·means To conduct or behave (oneself) in a particular manner: demeaned themselves well in class. language is not included. About ZipRealty ZipRealty is a full-service residential real estate brokerage firm. The company uses the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the , proprietary technology and efficient business processes to provide homebuyers and sellers with high-quality service and value. Founded in 1999, the company currently operates in 19 major metropolitan areas in 12 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . The company's client-centric business strategy utilizes a sophisticated Web site, which enables homebuyers and sellers to access comprehensive local Multiple Listing Services home listings data and other relevant information. The company also utilizes a proprietary business management technology platform, which reduces costs and allows the company to pass on significant financial savings to consumers. This Internet-enabled, technology-driven, employee-based model provides the company with a distinct competitive advantage, allowing ZipRealty to consistently deliver outstanding service to clients. For more information, visit http://www.ziprealty.com or call 1-800-CALL-ZIP (1-800-225-5947) or 415/277-4929. |
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