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CONSUMERS POWER ANNOUNCES NEW ASPECT OF 'REDUCE THE USE' PROGRAM TO HELP LOW-INCOME PEOPLE

 CONSUMERS POWER ANNOUNCES NEW ASPECT OF 'REDUCE THE USE' PROGRAM
 TO HELP LOW-INCOME PEOPLE
 JACKSON, Mich., July 30 /PRNewswire/ -- Consumers Power Company, in conjunction with The Salvation Army and United Way organized labor liaisons, today announced a new aspect of its "Reduce the Use" energy conservation program which will benefit low-income people.
 The new program is an out-growth of the utility's successful Residential Recycling program, part of the "Reduce the Use" campaign which began in March. Over the next 13 months, up to 500 usable refrigerators will be made available to The Salvation Army, for distribution at no cost to low-income people in need of such an appliance.
 "The first five months of 'Reduce the Use' have seen an unprecedented response by our customers. This is a way of saying 'thank you' and directly benefiting Michigan citizens," said Elizabeth A. Siefert, manager of Consumers Power's "Reduce the Use" appliance recycling program.
 More than 25,000 second refrigerators or freezers have been turned in to the "Reduce the Use" program. The refrigerators are dismantled and the refrigerant and metal recycled as part of an effort to maximize environmental benefits. The $65 million "Reduce the Use" program is the most extensive energy conservation program ever in Michigan.
 After a customer turns in a refrigerator to the "Reduce the Use" program it will be evaluated for use in the set-aside program by the Appliance Recycling Centers of America, Inc. (ARCA), the program manager for Consumers Power. The most energy-efficient refrigerators to be used in the set-aside program will be turned over to regional Salvation Army offices. Distribution of the appliances will be determined by The Salvation Army on a local need basis.
 The Salvation Army is one of the oldest non-profit organizations in the United States providing social service assistance. For the past decade The Salvation Army and Consumers Power have jointly administered the successful PeopleCare fund drive.
 Consumers Power Company, the principal subsidiary of CMS Energy Corporation (NYSE: CMS), is Michigan's largest natural gas and electric utility serving almost 6 million of the state's 9 million residents in 67 of the 68 Lower Peninsula counties.
 -0- 7/30/92
 /CONTACT: Dan Bishop of Consumers Power, 517-788-2395/
 (CMS) CO: Consumers Power Company; The Salvation Army ST: Michigan IN: UTI SU:


SB -- DE001 -- 4901 07/30/92 08:03 EDT
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Publication:PR Newswire
Date:Jul 30, 1992
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