CONSUMER goods giants Unilever yesterday [...]; Business IN BRIEF.CONSUMER goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and giants Unilever Unilever Either of two linked companies, Unilever PLC (based in London) and Unilever NV (based in Rotterdam). They are the holding companies for more than 500 firms worldwide that manufacture and sell soaps, foods, and other products. yesterday said they had boosted sales in "challenging" markets as a promotional push and new products lifted trading. The group, which owns hundred of brands including Dove soap and Knorr Knorr can refer to:
Increased advertising spend and new products such as a range of Lipton teas and Surf detergent detergent (dētûr`jənt, dĭ–), substance that aids in the removal of dirt. Detergents act mainly on the oily films that trap dirt particles. in the UK helped sales. Chief executive Paul Polman said: "We will continue to increase investment." |
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