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CONDE NAST TRAVELER EUROPEAN DOLLAR VALUE POLL

 NEW YORK, Feb. 23 /PRNewswire/ -- The dollar's anemic standing in Europe has prompted travelers to change some of their habits and will continue to affect their vacation plans this year, according to a new Conde Nast Traveler poll.
 Portugal, Greece, Hungary and Spain were considered the best buys in Europe by poll respondents.
 Travelers waiting for the dollar to improve before heading across the Atlantic should take heart, reports the magazine. Economic indicators that signal slow, steady growth for the dollar this year are proliferating, financial analysts say.
 The poll, "Europe is Giving Travelers Sticker Shock," is published in the March 1993 issue of Conde Nast Traveler, on newsstands today.
 A section from the poll:
 In response to the weak dollar in Europe, are you:
 -- Not going there on vacation just now: 63 percent
 -- Going, but choosing less expensive hotels and restaurants:
 23 percent
 -- Going, and paying the higher prices: 13 percent
 Which of the following cost-cutting measures have you employed on recent trips?
 -- Cut back on shopping: 54 percent
 -- Purchased a vacation package: 41 percent
 -- Chose a destination where the dollar is strong: 34 percent
 -- Increased use of public transportation instead of cabs and rental
 cars: 32 percent
 -- Tacked a vacation onto a business trip: 22 percent
 -- Shortened the length of my stay: 19 percent
 Which of the following countries do you feel represents the best value in Europe today?
 -- Portugal: 28 percent
 -- Greece: 24 percent
 -- Hungary: 15 percent
 -- Spain: 15 percent
 -- Czech Republic: 12 percent
 -- Ireland: 8 percent
 If money were no object, where would you go on your next trip?
 -- Europe: 41 percent
 -- Australia: 24 percent
 -- Asia: 14 percent
 -- Africa: 11 percent
 -- Hawaii: 5 percent
 -- Caribbean: 3 percent
 In 1993, do you expect the value of the dollar to:
 -- Stay roughly the same: 55 percent
 -- Rise: 32 percent
 -- Fall: 12 percent
 When planning a trip abroad, how concerned are you about the exchange rate?
 -- Mildly concerned: I look at it once of twice: 71 percent
 -- Very concerned: I check it daily: 19 percent
 -- Totally unconcerned: I can't be bothered to figure it out:
 9 percent
 What would it take to get you to rush out and buy a ticket to Europe tomorrow?
 -- Airfares drop by half: 35 percent
 -- The dollar skyrockets: 33 percent
 -- I win the lottery: 33 percent
 -- Nothing would induce me to make such a hasty purchase: 25 percent
 -- Another bad day at the office: 4 percent
 The survey was conducted by Clements Research, Inc. It reflects the responses of 280 readers and has a margin of sampling error of plus or minus six percent.
 -0- 2/23/93
 /CONTACT: Susan Soriano, publicity manager of Conde Nast Traveler, 212-880-2579/


CO: Conde Nast Publications Inc. ST: New York IN: LEI SU:

TM-LD -- NYFNS4 -- 9200 02/23/93 07:32 EST
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Date:Feb 23, 1993
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