COMPUTERWORLD REACHES MORE PURCHASE INFLUENCERS THAN INFORMATIONWEEK IN ALL MAJOR PRODUCT CATEGORIES, INTELLIQUEST FINDS; Newly Released Study Puts Computerworld's Average Issue Audience at 883,500.

FRAMINGHAM, Mass.--(BUSINESS WIRE)--August 17, 1995-- Computerworld, the newspaper of information systems management, reaches more business purchase influencers in the U.S. than InformationWeek," according to the just-released 1995 Computer Industry Media Study (CIMS), Version 2.0, by IntelliQuest, Inc., an independent market research firm.

IntelliQuest measured the readership and viewership habits of 21 million business purchase influencers. The study found Computerworld reaches more purchase influencers than InformationWeek in the following major product categories:

                                  CW        I-Week    CW vs. I-Week
                                                         (+/-)

Computer Systems (All)          664,100     464,200     +199,900
Desktop PCs                     610,700     440,200     +170,500
Notebooks                       386,800     305,900     + 80,900
Workstations                    382,200     285,100     + 97,100
Midrange/Minicomputers          213,100     183,300     + 29,800
Software (All)                  653,400     435,800     +217,600
Application Software            627,200     403,400     +223,800
Utilities/Development Tools     427,800     328,700     + 99,100
Operating Systems               380,300     308,300     + 72,000
Printers                        566,500     384,400     +182,100
Monitors                        522,300     361,800     +160,500
Networking Products (All)       333,700     282,900     + 50,800
LAN Software                    309,100     260,200     + 48,900
LAN Hardware                    289,900     243,100     + 46,800
WAN Internetworking (All)       141,900     129,900     + 12,000
Internetworking Products        127,600     123,500     +  4,100
Wide-Area Data Comm. Products   111,700     102,200     +  9,500
Wide-Area Telecomm. Products    104,700      89,800     + 14,900
Wide-Area Networking Services   115,800     110,100     +  5,700

Computerworld also beats InformationWeek in total average issue audience. The average issue audience for Computerworld, an International Data Group publication, is 883,500; for CMP Publications' InformationWeek, 570,700.

"This study confirms our status as a leading publication among purchase influencers," said Kevin McPherson, publisher of Computerworld. "Compared with InformationWeek, we deliver more individuals whose primary responsibility is to influence the buying decisions for information technology products and services."

Of the 21 million influencers in the CIMS 2.0 database, Computerworld reaches the reader with the most purchasing influence. Forty percent of the business purchase influencers in the study are defined as "formal" and 15% are defined as "primary." The study found that Computerworld reaches more "primary" and "formal" purchase influencers than InformationWeek. The breakdown is:

                                   CW       I-Week    CW vs. I-Week
                                                          (+/-)

Primary Purchase Influencers    260,900     219,800     + 41,100
Formal Purchase Influencers     503,500     401,200     +102,300

Primary influencers are those who indicated they are personally involved in purchase decisions and/or provide advice and that these activities are their primary job responsibilities. Formal influencers are those who said they are personally involved in purchase decisions and/or provide advice and that these activities are a part of their formal job responsibilities. Both individuals are significant buyers for whom purchasing involvement or influencing is a major part of their job responsibilities.

Computerworld is a weekly newspaper on, about and for information systems management. It provides timely news and analysis on all aspects of the computer industry. Recognized three times by the Computer Press Association as the Number One computer newspaper, Computerworld delivers on average 142,109 paid subscribers (ABC December 1994 Publisher's Statement) which translates to over 768,000 ('1995 ABC Pass Along Research Study Statement) readers a week. Computerworld is part of a global product family that includes publications in 63 countries. Computerworld, Inc. is headquartered at 375 Cochituate Road, Framingham, MA, 01701-9171, [phone]. (Editors' Note: As of August 21, Computerworld's new address is 500 Old Connecticut Path, Framingham, MA 01701.)

IntelliQuest, Inc. is the worldwide leader in providing technology-based companies with timely, fact-based information critical to effective decision-making. The company is located at 1250 Capital of Texas Highway, South, Building Two, Plaza One, Austin, TX 78746.

For a consultation on the IntelliQuest study, please contact your local Computerworld sales representative or call Mary Doyle, Computerworld, Inc., [phone].

For press only, contact June Howlett, Marenghi & Howlett, [phone].

CONTACT: June Howlett

Marenghi & Howlett, [phone]