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COMPETITIVE CONTRACT AWARD SAVES MONEY FOR LOTTERY

 COMPETITIVE CONTRACT AWARD SAVES MONEY FOR LOTTERY
 CLEVELAND, Dec. 2 /PRNewswire/ -- The Ohio Lottery spokeswoman


Sandy Lesko Mounts announced today that the Ohio Lottery Commission has completed its three-phase competitive process for the selection of an advertising agency. Consistent with Gov. George V. Voinovich's goal to do more with less, the Ohio Lottery estimates a savings of $1,267,714 in commission fees over the next 18 months as a result of this competitive process.
 The Ohio Lottery Commission will recommend to the State Controlling Board that the contract for the lottery's majority advertising/marketing program for the next 18 months beginning Jan. 1, 1992 be awarded to Marcus Advertising, Inc. of Cleveland. This recommendation is based on a three-phase process: Phase I - Request for Qualification, Phase 2 - Request for Proposals with Technical Action Plans and Oral Presentations, and Phase 3 - Competitive Fee Proposals.
 Approximately 518 full-service, advertising/marketing agencies were requested to submit a response to the Request for Qualification (RFQ) for one or all of the respective program categories namely; Media Placement, Creative and Production Services. Of 16 responses received and reviewed, eight agencies were deemed to be qualified to submit a response to a Request for Proposal (RFP). Ultimately, three agencies were selected as finalists based on a review of their Technical Action Plans and Oral Presentations. The finalists for the Media Placement category were Media That Works of Cincinnati and Marcus Advertising, Inc. of Cleveland, and the finalists for the Creative/Production category were Stern Advertising of Cleveland and Marcus Advertising, Inc. of Cleveland. Among those three, Marcus Advertising, Inc. submitted the lowest and the best competitive fee proposals.
 Marcus Advertising, Inc. has established a percentage that it will require as compensation at 2.18 percent of gross billings for Media Placement, and approximately $60,000 monthly or 15.28 percent of the gross billings for Creative/Production services. The estimated advertising budget for the 18-month period beginning Jan. 1, 1992 is $16,494,480 for Media Placement and $7,069,063 for Creative/Production including commissions. The contract to Marcus Advertising, Inc. is worth approximately 7 percent of the estimated advertising budget.
 "Our competitive process worked. As a result, the state will save a very significant sum of money," Mounts said. "Indeed, the Ohio Lottery will get more with less."
 Mounts said the fees proposed by Marcus Advertising, Inc. were clearly lower than proposed by the other finalists. The fees also are well below the existing contract amounts negotiated by the previous administration.
 According to Mounts, The Ohio Lottery would like to thank all the agencies participating in this competitive process and, in particular, the seven agencies that submitted technical action plans and gave oral presentations. They are: Backer, Spielvogel & Bates, Inc. (B.S.B.), Dublin, Ohio; Fahlgren Martin, Cleveland; Hesselbart & Mitten, Fairlawn, Ohio; Marcus Advertising, Inc., Cleveland; Media That Works, Cincinnati; Stern Advertising, Cleveland, and Wyse Advertising, Cleveland.
 The media placement and creative/production presentations were proof that Ohio's agencies are among the best in the country. Additional information regarding the selection of the advertising agency for the Ohio Lottery Commission will be available once approval is granted by the state controlling board.
 -0- 12/2/91
 /CONTACT: Sandy Lesko Mounts of the Ohio Lottery, 216-787-3309/ CO: The Ohio Lottery ST: Ohio IN: CNO SU:


LC -- CL013 -- 8431 12/02/91 14:41 EST
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Date:Dec 2, 1991
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