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COMPANY STATEMENT: Ultreo, Inc. Responds to Procter & Gamble Complaint.


SEATTLE Seattle (sēăt`əl), city (1990 pop. 516,259), seat of King co., W Wash., built on seven hills, between Elliott Bay of Puget Sound and Lake Washington; inc. 1869.  -- We deny the claims made by Procter

Main article: Procter (surname)
Procter is a surname, and may also refer to:
  • Procter & Gamble, consumer products multinational
  • Goodwin Procter, American law firm
 & Gamble regarding the way we market our patented ultrasound ultrasound or sonography, in medicine, technique that uses sound waves to study and treat hard-to-reach body areas. In scanning with ultrasound, high-frequency sound waves are transmitted to the area of interest and the returning echoes recorded  technology. Ultreo's effectiveness is supported by strong scientific evidence including a variety of human clinical studies. The product is enjoying a groundswell ground·swell  
n.
1. A sudden gathering of force, as of public opinion: a groundswell of antiwar sentiment.

2.
 of excitement from consumers and dental professionals alike. In a recent study, eight out of 10 consumers who used Ultreo said they would switch to Ultreo from their current power toothbrush toothbrush,
n a handheld device with an arrangement of bristles at one end, and a handle designed to reach effectively all exposed surfaces of the teeth and gingiva.
. While we prefer to compete in the marketplace, we are prepared for a vigorous legal response to P&G's complaint.

About Ultreo, Inc.

Ultreo is the most innovative power toothbrush on the market providing consumers with the most advanced technology available for improving and maintaining their oral health on a daily basis at home. Ultreo is a scientifically based product developed at the University of Washington Washington, town, England
Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area.
 in association with former executives, scientists and engineers of Optiva Corporation, the developers of the Sonicare[R] toothbrush. Ultreo, Inc. has been awarded three research grants from the Washington Technology Center and two research grants from the National Institutes of Health.

Ultreo is headquartered in Redmond, Wash. Please visit www.ultreo.com or call 1-877-4-ULTREO (485-8736) for more information.

Ultreo is a trademark of Ultreo, Inc.

Sonicare[R] is a registered trademark of Philips Oral Healthcare, Inc.
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Publication:Business Wire
Date:Sep 28, 2007
Words:213
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