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COMPANIES IN THE HIGH-TECHNOLOGY SERVICES INDUSTRY WILL USE BENCHMARKING STUDY TO IMPROVE COMPETITIVE POSITIONS

COMPANIES IN THE HIGH-TECHNOLOGY SERVICES INDUSTRY WILL USE BENCHMARKING
 STUDY TO IMPROVE COMPETITIVE POSITIONS
 FORT MYERS, Fla., Aug. 20 /PRNewswire/ -- Hunch and intuition, even when based on years of experience, are out the window when it comes to managing a company in these critical times. This is particularly true in the high-technology services industry, which deals with supporting business and industry users of micro-processor and electronic systems and equipment.
 "Benchmarking" gives a company guidelines for setting up a meaningful set of standards against which to judge their performance. the "Benchmarking -- Impacting the Bottom Line" study for the high-tech services industry is sponsored by the Association For Services Management International (AFSMI), and is being conducted by Coopers & Lybrand International, one of the world's largest management consulting and accounting firms.
 AFSMI is the only international, professional, association for this services and support industry.
 This particular industry study will be on a participatory basis. Over 50 corporations will be participating in the first study group, at least half of which are European.
 "American firms used to have a reluctance to such performance measurement tools," noted George Keller, executive vice president of AFSMI, "but the value of a professional benchmarking study can be very relevant to future success in the global marketplace.
 "Considering the lack of interest in the U.S. in the fifties when Edwin Deming and his quality and productivity measurement guides went off to Japan, and considering our lackluster economy, any management tool which can help evaluate performance, analyze operations and initiate improvements within company levels against industry-wide levels only underlines the potential value of a 'benchmarking' process in achieving future success."
 The AFSMI-sponsored "Benchmarking" study program also has the potential of doing annual reviews for three years to expand critical comparison data, if preferred to a single year.
 Joseph Trpik, AFSMI director of operations in charge of the study, noted that areas to be benchmarked will include financial ratios, operating ratios, logistics, customer base, service products, systems, customer satisfaction, infrastructure, strategy and training. Companies will get comparison data on their own performance with competitive organizations, identification of critical risk areas within their own structure, analysis of their own critical success factors and other comparison data.
 Trpik reported that each company study, as conducted by Coopers & Lybrand, includes interviews with key internal staff, collection of data and establishment of baseline and benchmark standards which are naturally proprietary to the company participating.
 Data and findings on overall trends and developments will be reported in the AFSMI Professional Journal as a benefit to the Association's membership.
 Entry into this particular high-tech services oriented study will be ongoing throughout 1992 and 1993 for new participants. "Benchmarking" is a word which will become increasingly familiar as more associations and industries see the need and take steps to help their constituents.
 Further information is available from AFSM International at their Fort Myers, Fla., headquarters (800-333-9786).
 -0- 8/20/92
 /CONTACT: Jean Doynow of Jean Doynow Associates, 212-840-6570, for AFSMI/ CO: Association for Services Management International ST: Florida IN: CPR SU: ECO


GK-SM -- NY031 -- 1683 08/20/92 11:50 EDT
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Date:Aug 20, 1992
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