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COMMUNICATION NORTHWEST SPONSORS UNIVERSITY OF WASHINGTON SPEAKER SERIES

 SEATTLE, Sept. 15 /PRNewswire/ -- To celebrate its 30th anniversary this year, Communication Northwest, a Seattle public relations and marketing communications firm, will sponsor a five-year distinguished speaker series for the new University of Washington chapter of the Public Relations Student Society of America (PRSSA), the company announced today.
 The Communication Northwest/University of Washington PRSSA Speaker Series will begin on Thursday, Oct. 14 with a presentation by Patrick Jackson, APR, one of the nation's leading public relations counselors and communication theorists. Jackson, a senior counsel in the firm of Jackson Jackson & Wagner and past national president of PRSA, will bring UW students and professors a strategic overview on the role of public relations in business. The presentation is scheduled for 2:30 - 3:30 p.m. in Room 104 of the School of Communications.
 According to Communication Northwest President Danner Graves, the speaker series will bring prominent national speakers to the University twice each year.
 "As good as a university education is, students still need to hear from and talk with people like Pat Jackson, who are recognized leaders in the world of communications," Graves explained. "The one common thread to all guests in the series is that we ask them to bring a strategic focus, which is how we approach public relations."
 Edward Bassett, director of the University of Washington's School of Communications, says the speaker series will help bridge the gap between what students learn at the University and what they experience after graduation.
 "We look for the Communication Northwest Speaker Series to bring to our students quality thinking from leaders in their field they might not get anywhere else," Bassett said. "Through such exposure, they'll learn to think critically and strategically about real issues in their chosen profession of public relations."
 -0- 9/15/93
 /CONTACT: Mark S. Peterson of Communication Northwest, 206-285-7070/


CO: Communication Northwest Inc.; University of Washington;
 Public Relations Society of America ST: Washington IN: SU:


IC-RB -- SE015 -- 2402 09/15/93 16:18 EDT
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Publication:PR Newswire
Date:Sep 15, 1993
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