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COMMERCIAL ACTORS THREATEN STRIKE.



Byline: Robert Monroe Staff Writer

The western contingent of the country's two largest actors' unions set the stage for what could be the first major entertainment industry strike in 12 years, voting unanimously Tuesday to authorize To empower another with the legal right to perform an action.

The Constitution authorizes Congress to regulate interstate commerce.


authorize v. to officially empower someone to act. (See: authority)
 a walkout if a contract is not reached by May.

The Joint National Board of Directors of the Screen Actors Guild and American Federation of Television and Radio Artists The American Federation of Television and Radio Artists (AFTRA) is a performers' union that represents a wide variety of talent, including actors in radio and television, as well as radio and television announcers and newspersons, singers and recording artists (both royalty  objects to a proposal by the television and radio advertising industry to give actors a flat fee for their work in commercials on cable networks.

Actors want to extend the current pay system of compensating them each time a commercial appears on network television.

They also demand a compensation provision be established for ads appearing on the Internet and want airings of commercials to be monitored to ensure an accurate count.

Currently, said SAG (1) A momentary drop in voltage from the power source. Contrast with spike.

(2) (SAG) (SQL Access Group) See CLI.
 spokesman Greg Krizman, advertisers count how many times a commercial runs and compensate actors appearing in them using an honor system honor system
n.
A set of procedures under which persons, especially students or prisoners, are trusted to act without direct supervision in situations that might allow for dishonest behavior.

Noun 1.
.

``We want to end that honor system,'' he said.

The strike could still be averted if the advertisers return with a better offer between now and May 1, Krizman said.

``They would have to exhibit some real good faith bargaining,'' he said.

The Eastern Section of the SAG/AFTRA board of directors voted to authorize the strike Sunday, after rejecting a final offer from the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association.

Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide.
 and the Association of National Advertisers The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in marketing communications and .

But the vote of their West Coast counterparts was needed to give final authorization to the strike, which is scheduled to start May 1.

Spokespeople representing the negotiators of the two New York-based advertising organizations could not be reached for comment.

But the AAAA AAAA American Association of Advertising Agencies
AAAA American Association for Affirmative Action
AAAA Army Aviation Association of America
AAAA Battery Size
AAAA American Association of Amateur Astronomers
 website calls the ``pay-per-use'' compensation the unions want extend to cable ads ``outdated'' in an April 6 update.

``We remain hopeful that if both sides can accept that the pay-per-use method is conceptually flawed in today's market, the economic gulf separating the parties can be bridged.''
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Publication:Daily News (Los Angeles, CA)
Date:Apr 19, 2000
Words:326
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