COMMERCE FLOCKS TO CITY GROWTH, INCOME DRAWING RETAIL INTERESTS.Byline: Naush Boghossian Staff Writer SANTA CLARITA Santa Clarita, city (1990 pop. 110,642), Los Angeles co., S Calif., suburb 30 mi (48 km) NW of downtown Los Angeles, on the Santa Clara River; inc. 1987. Situated in the Santa Clara valley and nearby canyons, Santa Clarita includes the former towns of Canyon Country, - Retailers are increasingly attracted to opening up outlets in Santa Clarita as the city's population continues to grow and households with higher incomes move in. In the past five years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time city experienced a 38.5 percent increase in retail sales, a statewide survey released Tuesday revealed, making it one of the cities in California There are 478 incorporated cities in California, 22 of which are styled "Town of (Name)" instead of "City of (Name)." They are arranged in alphabetical order, with the "towns" marked '*'. Under California law (see, e.g. with a fast rate of retail sale growth. The city had $2.1 billion in taxable retail sales over the 12-month period ending in September 2001, said Barbara Boswell, the city's accounting manager. The figure puts Santa Clarita in the top 50 city retail markets in California. ``Most of that growth is entirely the private sector making decisions to invest in Santa Clarita,'' Haviland said. ``It's more a reflection of the opportunity for new retailers to come into the Santa Clarita market and take advantage of it.'' Retailers have taken special notice of the city's growing population of people with relatively high levels of discretionary income Discretionary Income The amount of an individual's income available for spending after the essentials have been taken care of. Notes: Essentials are things like food, clothing, and shelter. . ``That tells you if you're a retailer that there's a relatively strong market that might be receptive to retailing,'' Haviland said. Sales have increased steadily at the Valencia Town Center mall Town Center Mall may refer to:
Mall officials expect the growth to continue as the population increases and retailers scramble To encode (encrypt) data in order to make it indecipherable without having a secret key to "unlock" it. The term came from the early days of cryptography which camouflaged analog transmissions with secret frequency patterns. to satisfy that growth. ``We've seen very positive sales growth in the last five years, and we expect a very definite strong increase in the next five years,'' Gill said. ``Our faith in the growth is typified by the expansion recently announced by the owners who invest in the property.'' Although retailers are increasingly attracted to the area, Santa Clarita still has not tapped into certain retail markets. ``There's certainly other retailing opportunities outside of the market, and one of our challenges is to bring those opportunities here,'' Gill said, citing the mall's efforts to attract additional department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. . Haviland said he anticipates future growth in retail sales as long as the population in the area continues to increase, noting the Newhall Ranch project as one that will drive new retail. ``That will bring a lot of new customers that don't now exist,'' Haviland said. ``To the extent that the population is growing and they have the discretionary income to support retailers, we'll see new retail,'' Haviland said. ``There is optimistic op·ti·mist n. 1. One who usually expects a favorable outcome. 2. A believer in philosophical optimism. op retail growth opportunity for Santa Clarita in the long term.'' |
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