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COMEBACK FOR ITALIAN STALLION JAKKS PRODUCING ORIGINAL ROCKY ACTION FIGURE.


Byline: Brent Hopkins Staff Writer

MALIBU - In the black-and-gold plastic trunks, weighing in at 3 ounces, standing nearly 7 inches tall, hailing from a factory in China, the Italian Stallion: Rocky Balboa!

The meat-punching, steps-sprinting, ``Yo, Adrian!''-screaming boxer will live again, as toy manufacturer Jakks Pacific JAKKS Pacific, Inc. NASDAQ: JAKK is is a multi-brand company that designs and markets a broad range of toys and consumer products and is based in Malibu, California. Its product categories include action figures, art activity kits, stationery, writing instruments, performance  Inc. announced a licensing deal with MGM MGM
 in full Metro-Goldwyn-Mayer, Inc.

U.S. corporation and film studio. It was formed when the film distributor Marcus Loew, who bought Metro Pictures in 1920, merged it with the Goldwyn production company in 1924 and with Louis B. Mayer Pictures in 1925.
 Consumer Products on Friday. Playing off the 30th anniversary of the original ``Rocky'' film and the December release of the franchise's sixth installment, ``Rocky Balboa,'' Jakks will release a line of action figures and play sets tied to the series this fall.

After punching his way through adversity, heartbreak and serious blows to the head, Jakks hopes the Philly-bred pugilist will go the distance one more time.

``He's not pretentious, he's a good person, he does the right thing and he's involved in a brutal profession,'' said Jeremy Padawer, vice president of boys entertainment and pet products. ``He's a poor dude, doesn't have an outstanding education, has no backup plan, but he's extremely lovable. ... In the action-figure world, there's a huge place for good versus evil.''

In addition to the debt-collector with a heart of gold and a mean left hook, the collection will include dutiful du·ti·ful  
adj.
1. Careful to fulfill obligations.

2. Expressing or filled with a sense of obligation.



du
 girlfriend/wife Adrian, showy show·y  
adj. show·i·er, show·i·est
1. Making an imposing or aesthetically pleasing display; striking: showy flowers.

2.
 rival-turned-buddy Apollo Creed and evil, communist punching machine a machine tool for punching holes in metal or other material; - called also punch press ltname>.

See also: Punch
 Ivan Drago. The $7.99 Rocky will come in a variety of trunks, body styles and levels of damage - swollen eye sold separately.

Jakks will also produce Rocky's most famed opponent, in very limited quantities.

``This is the very first time in the history of the world when a dead slab of beef will get a figure,'' Padawer continued. ``In all seriousness, it has a huge place in the Rocky lore, so we're going to definitely include it.''

The company, which made a name for itself producing similar figures of World Wrestling Entertainment World Wrestling Entertainment, Inc. (WWE) is a publicly traded, privately controlled integrated media (focusing in television, Internet, and live events), and sports entertainment company dealing primarily in the professional wrestling industry, with major revenue sources  stars, will begin the line in October, releasing six to eight figures from the first film. Following up each two months with subsequent movies, it eventually plans for a line of up to 50 figures, two boxing ring play sets, a replica championship belt and $19.99 electronic boxing gloves that make punching noises and play the familiar ``Gotta Fly Now'' theme song.

Getting kids to play with figures tied to to a franchise launched in 1976 can be a tricky endeavor, but Padawer expects the line will skew (1) The misalignment of a document or punch card in the feed tray or hopper that prohibits it from being scanned or read properly.

(2) In facsimile, the difference in rectangularity between the received and transmitted page.
 a little more heavily toward the collector market. With up to 18 points of articulation, the figures can be posed brawling in either a $10 basic, plastic ring or a $49.99 model with die-cast posts, foam turnbuckles and fabric skirts.

``It's really important that they have a sense of humor Noun 1. sense of humor - the trait of appreciating (and being able to express) the humorous; "she didn't appreciate my humor"; "you can't survive in the army without a sense of humor"
sense of humour, humor, humour
 about it,'' said Chris Byrne, a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 consultant who runs TheToyGuy.com. ``Yo, Adrian has become a catchphrase Noun 1. catchphrase - a phrase that has become a catchword
catch phrase

phrase - an expression consisting of one or more words forming a grammatical constituent of a sentence
, so the only thing they need is a spring-loaded turkey that gets thrown out in the snow. I gave them a hard time about it but, hey, there've been far less likely things that have succeeded in the past.''

Padawer, who acknowledges that it takes ``a truly bizarre guy'' to make it in the action-figure business, has indeed embraced the humorous side of the plucky pluck·y  
adj. pluck·i·er, pluck·i·est
Having or showing courage and spirit in trying circumstances. See Synonyms at brave.



pluck
 puncher. While paying homage to the films' iconic status, the line clearly taps into their kitschy potential.

Unfortunately, this doesn't mean that Jakks will come out with a replica of the Philadelphia Art Museum steps for its tiny Rocky to run up triumphantly.

``We'll do a statue, so what we'll probably do (is) the last few steps,'' Padawer said. ``Come on, he ran up a ton of steps - that would be impossible. If it were up to me, we'd find a way to license the entire city of Philadelphia and make it, but that would be even harder.''

Brent Hopkins, (818) 713-3738

brent.hopkins(at)dailynews.com
COPYRIGHT 2006 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Date:Feb 18, 2006
Words:636
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