COMDEX Reaches Out to New Communities With Targeted Content.

Business/Technology Editors

COMDEX Chicago 2001

LOS ANGELES--(BUSINESS WIRE)--March 13, 2001

Key3Media Group, Inc. (NYSE:KME) has engaged best-of-breed companies and organizations to develop unique content designed to meet the needs of specific IT communities at COMDEX Chicago 2001 this April. These programs reflect COMDEX's customer-centric philosophy to identify discrete communities within the IT industry and create content that specifically addresses the needs of these communities. COMDEX Chicago 2001 is slated for April 2-5 at McCormick Place in Chicago, Illinois.

In addition to the highly technical communities COMDEX has historically served, COMDEX Chicago has identified four new unique groups and partnered with authoritative brands to develop relevant conference content. These four new groups include Corporate Managers, Small Business Executives, Web Professionals and Women. "In today's world technology impacts every type of business and every type of business manager," said Bob Bierman, VP and General Manager of COMDEX Chicago. "COMDEX is reaching out beyond its traditional customer base to include those managers and business owners without a technical background that are faced with making decisions about technology for their business."

Corporate managers with non-technical responsibilities, and small business executives faced with the challenge of deciding how to incorporate technology into their workplace, will receive the information they need to integrate the most effective strategies and technologies into their business model. COMDEX Executive Symposium, developed by Harvard Business School Publishing, will map out practical steps for corporate managers interested in leveraging the power of the web to meet business objectives. Conference attendees will be addressed by prominent industry experts such as, Jon Katzenbach, Author, Peak Performance, Richard Leifer & Mark P. Rice, Co-authors, Radical Innovation: How Mature Companies can Outsmart Upstarts, Chunka Mui, Co-author, Unleashing the Killer App, Gary Getz, Author, Customer Equity: Building and Managing Relationships as Valuable Assets and Mary J. Cronin, Author, Unchained Value: The New Logic of Digital Business.

E-Business for Small Business, developed in partnership with RJ Associates, and sponsored by Fortune Small Business, American Express, the Chicagoland Chamber of Commerce and the Chicagoland Entrepreneurial Center, will help small businesses harness the power of technology and the Internet to increase profitability, expand market share and successfully compete in the new economy.

In addition, COMDEX is recognizing the unique needs of the web professional. Developed by the Association of Internet Professionals (AIP), WebWorks is a conference designed for this highly technical group and will address how to effectively manage web content, cope with the demand for wireless Web applications, as well as, provide insight into the latest tools and technologies.

The fourth unique group includes the women of COMDEX. For the first time, COMDEX will create relevant content for women facing the challenges of ascending the corporate ladder in the IT industry. Partnering with GirlGeeks (a career resource site for women in IT), Business 2.0, I-Street Magazine and the U.S. Department of Labor, COMDEX has developed Women in IT: Succeeding in Technology. This half-day special event, geared specifically for women, will provide specific, in-depth information and insight about issues and solutions for career advancement and success for women in IT.

COMDEX Chicago is focused on putting technology to work in the post dot-com boom. Key3Media Group, Inc. will continue to expand the COMDEX universe in Chicago by serving new, relevant communities and by engaging new partners in the development of focused content. Complete information on these new initiatives and the specific programs in development for COMDEX Chicago 2001 is available online at www.comdex.com. For media registration contact Jo-Anne Baxter, 781/433-1755 or [e-mail].

About Key3Media...

COMDEX is a Key3Media Group event. Key3Media Group, Inc., is the world's leading producer of information technology tradeshows and conferences, serving more than 6,000 exhibiting companies and two million attendees through 60 events in 19 countries. Key3Media's products range from the IT industry's largest exhibitions such as COMDEX and NetWorld+Interop to highly focused events featuring renowned educational programs, custom seminars and specialized vendor marketing programs. For more information about Key3Media, visit www.key3media.com.

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