COMDEX Marketplace Expands Commitment to IT Services Industry With Strategic Relationship With ITSMA.

Business/Technology Editors

COMDEX Fall 2001

LOS ANGELES--(BUSINESS WIRE)--Aug. 7, 2001

Key3Media Group (NYSE: KME) announced today that it has expanded its commitment to the IT Services industry at COMDEX Fall 2001. The COMDEX marketplace has created a comprehensive approach with an IT Services technology zone on the show floor, educational programs dedicated to helping IT managers evaluate IT business strategies, and a strategic relationship with ITSMA--the Information Technology Services Marketing Association. COMDEX Fall 2001 is the IT marketplace where buyers and sellers meet, learn and make technology decisions; it is scheduled to run November 10-16, 2001 in Las Vegas, Nevada.

According to Gartner/Dataquest, worldwide demand for IT services was $660.8 billion in 2000 and is expected to grow to $1.34 trillion by 2004. The United States represents the largest part of the worldwide services market opportunity throughout the forecast period.

The COMDEX marketplace has answered that demand by coordinating an educational program with a strong IT services focus, which delivers the information that IT professionals need to make informed implementation decisions. George Spalding, Chief Technology Consultant for MindSharp Learning Centers will chair the "Managing IT Service and Support" program within the High-Velocity Computing Conference held as part of COMDEX Fall 2001. In addition, individual conference sessions, such as "IT Outsourcing: Can It REALLY Deliver the Bacon?" and the sessions within the New World Service Provider Summit, will focus on key outsourcing issues. From choosing the right IT services provider to making decisions about which software works seamlessly, COMDEX delivers knowledge for continued business success.

To underscore that commitment to the IT Services industry, Key3Media Events has entered into a strategic relationship with ITSMA to develop programs and strategies that will grow the IT services segment at COMDEX Fall 2001. ITSMA is the leading advisor on services marketing, branding, and sales practices in the information technology industry.

"We are working with industry leaders to define the future of the IT Services industry," said Stephen Hurley, vice president of learning and performance excellence, ITSMA. "With COMDEX, we'll create a place to educate and show thought-leadership for the IT services industry."

About Key3Media

COMDEX Fall is a Key3Media event. Key3Media Group, Inc., is the world's leading producer of information technology tradeshows and conferences, serving more than 6,000 exhibiting companies and 1.5 million attendees through 60 events in 18 countries. Key3Media's products range from the IT industry's largest exhibitions such as COMDEX and NetWorld+Interop to highly focused events featuring renowned educational programs, custom seminars and specialized vendor marketing programs. For more information about Key3Media, visit www.key3media.com

Certain matters discussed in this release are "forward-looking statements," including statements about Key3Media's future results, plans and goals and other events which have not yet occurred. These statements are to qualify for the safe harbors from liability provided by the Private Securities Litigation Reform Act of 1995. You can find many (but not all) of these statements by looking for words like "will", "may", "believes", "expects", "anticipates", "plans" and "estimates" and for similar expressions. Because forward-looking statements involve risks and uncertainties, there are many factors that could cause Key3Media's actual results to differ, materially from those expressed or implied in this release. These include, but are not limited to, economic conditions generally and in the information technology industry in particular; the timing of Key3Media's events and their popularity with exhibitors, sponsors and attendees; technological changes and developments; intellectual property rights; competition; capital expenditures; and factors impacting Key3Media's international operations. In addition, the sections entitled "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Registration Statement on Form S-1 (File No. 333-36828) and/or the Annual Report for the year ended December 31, 2000 on Form 10-k (File No. 001-16061) filed by Key3Media with the SEC contain important cautionary statements and a discussion of many of the factors that could materially affect the accuracy of Key3Media's forward-looking statements and/or adversely affect its business, results of operations and financial position, which statements and factors are incorporated herein by reference. Key3Media does not plan to update any forward-looking statements.

Key3Media, COMDEX, NetWorld+Interop, Interop, and associated design marks and logos are trademarks owned or used under license by Key3Media Events, Inc., and may be registered in the United States and other countries. NetWorld is a service mark of Novell, Inc., and is registered in certain jurisdictions. Other names mentioned may be trademarks of their respective owners.