COMDEX Las Vegas 2003 Delivers on Promise to Sharpen Focus and Increase Value to Participants; Premier IT Event Restructured to Address the IT Industry's Business Challenges.Business Editors/High-Tech Writers COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. 2003 SAN FRANCISCO--(BUSINESS WIRE)--March 22, 2004 MediaLive International, Inc., producer of many of the world's best-known events, related media, and marketing services for technology buyers and sellers, announced today that COMDEX(R) Las Vegas 2003 delivered on its promise to improve the customer experience and increase return on investment by creating an event dedicated to furthering the use of technology for business growth. "Our goal was to increase the value of COMDEX(R) to both buyers and sellers by developing highly targeted programs that catered to their needs," said Eric Faurot, vice president and general manager of COMDEX(R). "The breadth, depth, and quality of the agenda we created reflects our commitment to making COMDEX(R) more relevant to today's market. The 65 percent exhibitor re-sign rate told us we achieved our goal." Structure Addressed IT Industry's Changing Needs In addition to a powerful keynote line-up Power Panel programs, COMDEX(R) made the following changes: Qualified Audience Attendees, exhibitors and media alike were pre-qualified, and as a result, exhibiting companies experienced a much higher return on investment than in the past. Additionally, COMDEX(R) selected BPA BPA British Paediatric Association. to conduct an independent audit that delivered verified attendee numbers alongside robust demographic data, providing participating exhibitors the ability to better plan for future shows. Seven Core Technology Themes COMDEX(R) created seven topical themes that shaped the event architecture and were integrated throughout the event. Each theme included: Wireless and Mobility, Security, The Digital Enterprise, The Windows Platform, Web Services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. , Linux and Open Source and On Demand Computing, each representing a growing sector of the technology industry. Innovation Centers Also theme based, the Innovation Centers were designed to provide buyers the ability to test out the latest technologies and solutions in real-world environments. The interactive, multi-vendor demonstrations on the show floor provided buyers with information needed to make more informed purchasing decisions. Channel Program The COMDEX Channel Program was designed to help exhibitors build relationships with the reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. channel and reach new markets. Areas of focus included specialized education and networking sessions from industry leaders such as Avaya, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , Extreme, Microsoft and Nortel Networks (Nortel Networks Limited, Brampton, Ontario, www.nortelnetworks.com) A world leader in telecommunications products, which includes switching, wireless and broadband systems for service providers and carriers, telephones and systems for residential and business users, computer telephony . After Dark Networking Program In addition, COMDEX(R) created a networking program entitled COMDEX(R) After Dark, consisting of a series of sophisticated nighttime events mixing entertainment with technology discussions in an informal setting. The events were designed to facilitate business relationships and foster a more meaningful and ongoing exchange for attendees and exhibitors. COMDEX(R) After Dark provided exhibitors with a unique and valuable opportunity to interact with IT buyers. COMDEX 2004 Sneak Peek The COMDEX 2004 agenda will again be organized around a collective set of technology themes, identified by the IT community as the most critical areas for evaluation, education and adoption of new purchases. They include Security, Wireless and Mobility, Enterprise Applications, Linux and Open Source, Windows Platform, Web Services and Utility Computing (1) Pay-per-usage processing provided by a service organization that uses its own computers and facilities. Customers access the computers via a private network or over the Internet and are charged according to how much computing time they use, such as CPU seconds, minutes or hours. and Storage. About COMDEX Part of the MediaLive International, Inc. family of global brands, COMDEX(R) hosts educational forums, events and conferences that focus on furthering the use of technology for business growth. COMDEX(R) fosters ongoing collaboration, communication and commerce for the $915 billion IT market by connecting IT vendors with global, active technology buyers. The COMDEX Conference and Exposition Las Vegas 2004 will take place November 15-18 at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. . For more information, visit www.comdex.com. About MediaLive International, Inc. MediaLive International is producer of many of the world's best-known events, related media and marketing services for technology buyers and sellers. MediaLive International's products and services encompass the IT industry's largest exhibitions, including COMDEX(R) and NetWorld(SM)+Interop(R), such highly focused educational programs as Next Generation Networks(R), custom seminars including JavaOne(R), respected publications including Business Communications Review, and specialized vendor marketing programs. Created in 2003 from the assets of Key3Media, MediaLive International is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with offices throughout the world. For more information about MediaLive International, visit www.medialiveinternational.com. MediaLive International, Seybold, Seybold Seminars, COMDEX, NetWorld+Interop, Next Generation Networks, Business Communications Review, and associated design marks and logos are trademarks or service marks owned or used under license by MediaLive International, Inc., and may or may not be registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. Other names mentioned may be trademarks or service marks of their respective owners. JavaOne is a registered trademark of Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , Inc. |
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