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COLOROCS SLASHES COLOR COPIER AND CONSUMABLE PRICING; First full color, plain paper copier available for under $3,000.



ATLANTA--(BUSINESS WIRE)--Aug. 17, 1995--Colorocs Corporation today announced that it has dramatically reduced the costs of full color plain copying by cutting the price its FC2207 color copier to an estimated street price of $2,995.

The Colorocs FC2207 is a fully featured, plain paper color photocopier photocopier

Device for producing copies of text or graphic material by the use of light, heat, chemicals, or electrostatic charge. Most modern copiers use a method called xerography.
 which can make 7.5 copies per minute (CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. ) in full color or 22 CPM in black & white on a variety of paper sizes up to 11"x17" large format and weighs up to 90lb card stock.

MSRP MSRP Manufacturer's Suggested Retail Price
MSRP Message Session Relay Protocol
MSRP Multi-Species Recovery Plan (US Fish & Wildlife Service)
MSRP Member of the Society for Radiological Protection (UK) 
 for the Colorocs FC2207 Full Color Copier is $4,995, reduced from the previous price of $12,495. This includes a brand new, boxed machine with 3 month warranty and initial start-up Start-up

The earliest stage of a new business venture.
 kit good for 2,500 copies. A number of dealers have already indicated they will be offering street pricing below $2,995. Per page running cost is estimated at 11 cents per copy plus maintenance.

Alan McKeon, President of Colorocs Corporation stated: "Color hardcopy has become a key part of presentations and proposals as business recognize the impact and benefits it has - faster recognition and greater recall. Now companies don't have to rely on slow ink-jet printers or outside bureaus for color copies. For the price of a PC a company can now purchase a brand new full color copier. Other companies' products offering are in the $25,000-$75,000 price range making the Colorocs copier unbeatable."

In a related announcement the company also reduced the pricing of its consumable A material that is used up and needs continuous replenishment, such as paper and toner. "The low-tech end of the high-tech field!"  items (color toner An electrically charged ink used in copy machines and laser printers. It adheres to an invisible image that has been charged with the opposite polarity onto a plate or drum or onto the paper itself. , developer, fuser oil, etc.) by an average of 12%.

McKeon added, "This latest price reduction affirms Colorocs commitment to be the lowest cost provider of full color, plain paper copiers to the business market."

Colorocs, based in Norcross, Georgia Norcross is a city in Gwinnett County, Georgia, United States. The city had a population of 8,410 in 2000. Census Estimates for 2005 show a population of 9,887. History
Norcross was founded in 1866 by John Thrasher.
, is the value leader in full color, plain paper copier and printers which it markets to businesses worldwide. All products are based on its patented single pass, doubled transfer color imaging technology which provides low cost, high speed plain paper color output.

CONTACT: Colorocs Corporation

Alan McKeon 770/447-3570

770/447-3590

amckeon@atlanta.com

or

Brian Moxey

Colorocs Corporation

770/447-3570

770/447-3590
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 17, 1995
Words:354
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