COLLOQUY and Zest Marketing Direto Announce Publishing and Marketing Education Alliance in Brazil.Business Editors CINCINNATI--(BUSINESS WIRE)--March 21, 2001 COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see (R) (www.colloquy.com), a leading magazine and Web site reporting exclusively on loyalty marketing programs across all industries, and Zest Marketing Direto, one of Brazil's leading direct and loyalty marketing agencies, have announced a publishing and marketing education alliance in Brazil. As part of the agreement, Zest will distribute the print edition of COLLOQUY in Brazil, provide editorial and news coverage of Brazilian loyalty marketing initiatives and collaborate to develop educational and research services for Brazilian marketing audiences. COLLOQUY will provide informational services and training resources to assist Zest in expanding the audience for loyalty marketing in Brazil. "We see a great deal of interest in loyalty marketing throughout Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and especially in Brazil," notes COLLOQUY Publisher and Frequency Marketing, Inc. CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Rick Barlow bar·low n. An inexpensive, one- or two-bladed pocketknife. [After Barlow, the family name of its makers, two brothers in Sheffield, England.] . "Of our 12,000 COLLOQUY subscribers, Brazil ranks third in total subscriptions, after the US and UK. ZEST was one of the earliest adopters of strategic and creative loyalty marketing services for Brazilian companies This is a list of major companies based in Brazil. Please note that the list is highly incomplete and does not have thousands of companies of different sizes. Links should only point to the Wikipedia article, and not to a web page URL. . This, coupled with their strong knowledge of the Brazilian marketplace, makes them an ideal partner for COLLOQUY" Zest Vice President, Otavio Dias, adds, "As Brazilian companies evaluate loyalty marketing options, there's high demand for information and expertise. COLLOQUY has been distributed in Brazil for years and is recognized as a trusted source for loyalty marketing information. We hope to build on that history, expand distribution, contribute content and use the publication to help us serve our clients' needs." About COLLOQUY: For over a decade, COLLOQUY has been the voice of the loyalty marketing industry, providing educational and research services on a global basis, and offering substantial news, research libraries and program archives to qualified subscribers at www.colloquy.com. Subscriptions are available at www.colloquy.com, or by calling 513-248-9184. About Frequency Marketing, Inc.: COLLOQUY is published by Frequency Marketing, Inc, a global provider of resources and technology for the design, implementation and management of loyalty marketing programs that recognize and reward customers based on their purchase behavior. FMI's Loyalty Solutions Platform(TM) allows companies to create and quickly launch flexible, fully customized loyalty programs that can support even the most creative program rules and structures. More information is available at www.frequencymarketing.com. About Zest Marketing Direto: Founded in 1993, Zest Marketing Direto is the fifth largest direct marketing agency in Brazil with offices in Sao Paulo and Curitiba. Zest's dedicated team of 75 employees specialize spe·cial·ize v. 1. To limit one's profession to a particular specialty or subject area for study, research, or treatment. 2. To adapt to a particular function or environment. in the design and implementation of direct and loyalty marketing programs to clients in the entertainment, retail, pharmaceutical, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , publishing and packaged/durable goods sectors. In October 2000 Zest was acquired by Grey Direct, one of the largest direct marketing/interactive agencies on earth with offices in 41 cities in 33 countries around the world. Grey Direct is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Grey Global Group, one of the world's top tier communications companies Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. . More information is available at www.zest.com.br. |
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