COLLOQUY Reveals Best Practices for Private Label Loyalty Marketing.CINCINNATI -- COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see (R), a leading loyalty-marketing publication and Web site, recently published its latest issue that examines the future of retail private-label store cards and offers news, views and commentary on the latest loyalty-marketing developments worldwide. The latest issue of COLLOQUY, available for download at www.colloquy.com includes: Cover Story: Private Benjamins Learn how retailers are making private-label credit cards an integral part of their loyalty strategy and an effective differentiator for their brands. COLLOQUY looks at the future of private-label credit and offers best practices for transforming store cards into a powerful loyalty tool. The Kuschill Report: Homeland Security Noun 1. Homeland Security - the federal department that administers all matters relating to homeland security Department of Homeland Security executive department - a federal department in the executive branch of the government of the United States Part I of technology editor Jim Kuschill's series on loyalty program fraud focused on how to spot the various species of loyalty scammers in the consumer world and tag them before releasing them back into the wild. Part II focuses on how to spot and address fraud within your own enterprise. Special Report: 2004 Loyalty Marketing Summit In September 2004, COLLOQUY and its parent company, Frequency Marketing, Inc., held the second annual Loyalty Marketing Summit in Orlando, Florida The city of Orlando is a major city in central Florida and is the county seat of Orange County, Florida. According to the 2000 census, the city population was 185,951. A 2006 U.S. . This issue includes an exclusive Summit report including the World Coalition Colloquium col·lo·qui·um n. pl. col·lo·qui·ums or col·lo·qui·a 1. An informal meeting for the exchange of views. 2. An academic seminar on a broad field of study, usually led by a different lecturer at each meeting. , hosted by Bryan Pearson Bryan Pearson (born: ) is a former territorial level politician from Northwest Territories, Canada. Pearson was first elected to the Northwest Territories Legislature in the 1970 Northwest Territories general election. , president of Canada's AIR MILES Air Miles Noun, pl Brit points awarded on buying flight tickets and certain other products which can be used to pay for other flights Reward Program as well as articles by the following loyalty experts: --Randy Peterson, Inside Flyer --Rick Rasmussen, Delta Air Lines --Carolyn Leveque, MGM MIRAGE MGM Mirage (NYSE: MGM) is a Las Vegas, Nevada-based business engaged in the development, ownership and operation of hotels and casinos throughout the world. The company began operations on May 31, 2000 after the completion of a merger of MGM Grand Inc. and Mirage Resorts, Inc. About COLLOQUY: The voice of the loyalty marketing industry since 1990, COLLOQUY(R) provides editorial, educational and research services on a global basis. COLLOQUY and colloquy.com present commentary, analysis, breaking news, research libraries and article and program archives to qualified subscribers. Subscriptions are available at no cost at www.colloquy.com or by calling 513-248-9184. Reader participation is invited at info@colloquy.com. COLLOQUY is published by Frequency Marketing, Inc. (www.frequencymarketing.com), a global provider of resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior. |
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