COLLOQUY Magazine Tackles Luxury Loyalty, Hospitality Programs, Relationship Banking & More; Free Download Available at www.colloquy.com.CINCINNATI -- The spring 2006 issue of COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see (R), a loyalty-marketing publication, explores the latest news in relationship marketing and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. strategies including: Cover Story: Lap of Luxury Noun 1. lap of luxury - in conditions of wealth and comfort; "he was raised in the lap of luxury" ease, comfort - a freedom from financial difficulty that promotes a comfortable state; "a life of luxury and ease"; "he had all the material comforts of this world" Meet the new affluent: They look for value, crave experiences and love rewards but demand recognition. Meeting their needs has never been more challenging. Discover how companies are turning to loyalty and database marketing strategies to meet the challenges they present. Life is Not A Shopping Cart Canada's AIR MILES Air Miles Noun, pl Brit points awarded on buying flight tickets and certain other products which can be used to pay for other flights President, Bryan Pearson Bryan Pearson (born: ) is a former territorial level politician from Northwest Territories, Canada. Pearson was first elected to the Northwest Territories Legislature in the 1970 Northwest Territories general election. , tells us that to sustain brand loyalty, companies must focus on deeper, more meaningful, relevant and mutually beneficial relationships with their customers. Building a Better Reward Catalog Fabio Santoro, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Dotz, the largest coalition loyalty program in Brazil, explains how to build a better reward strategy and offers six commandments for exceeding customer expectations. Program Spotlight: Cendant TripRewards Cendant Hotel's Wendi Mazzucco details how Cendant keeps searching for the Holy Grail of customer loyalty by digging into the data collected by eight hotel brands, two car rental companies and a host of partners. International Report: Grupo Posadas Posadas (pōsä`thäs), city (1991 pop. 211,297), capital of Misiones prov., NE Argentina, a port on the upper Paraná River. Its industries include woodworking and metallurgy. COLLOQUY's Terri Gaughan talks with Alfredo Reynoso of Grupo Posadas, owner of Mexico's Fiesta Americana and Fiesta Inn Hotels and the Fiesta Rewards frequent-guest program, about how they turned predictive customer modeling to address the problem of inactive members. The Flight to Quality: How Credit Fits Into Relationship Banking COLLOQUY contributor Bill Hanifin mourns the demise of banks' intimate customer service and explores how banks are discovering the benefits of managing customers across retail lines. About COLLOQUY: COLLOQUY comprises a collection of resources devoted to the global loyalty-marketing industry. The flagship resources are COLLOQUY Consulting, a loyalty consulting practice, COLLOQUY(R), a magazine serving the loyalty-marketing industry since 1990, COLLOQUY.COM (1) (Computer Output Microfilm) Creating microfilm or microfiche from the computer. A COM machine receives print-image output from the computer either online or via tape or disk and creates a film image of each page. , the most comprehensive loyalty web site in the world and COLLOQUY's Research and Education divisions. Together they provide a worldwide audience of 25,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe. COLLOQUY magazine subscriptions are available at no cost to qualified persons at www.colloquy.com or by calling 513.248.9184. |
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