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COLLOQUY Highlights Loyalty-Marketing Technology.


Business Editors

CINCINNATI--(BUSINESS WIRE)--April 29, 2002

COLLOQUY col·lo·quy  
n. pl. col·lo·quies
1. A conversation, especially a formal one.

2. A written dialogue.



[From Latin colloquium, conversation; see
(R) (www.colloquy.com) a leading loyalty-marketing publication and web site, unveiled its latest issue, featuring reports on loyalty programs from around the globe with a special emphasis on loyalty-marketing technology.

The latest issue of COLLOQUY, now online at www.colloquy.com, looks at:

Software Savoir Faire: What You Need to Consider in Designing and Implementing a Loyalty Solution

-- Our technology editor Jim Kuschill takes a walk through three

generations of loyalty software and takes a good, hard look at

the state of loyalty technology today.

Custom Publishing and Frequency Marketing: A Profitable Partnership Built on a Database

-- Old-school custom publications are going the way of the

dinosaur-- cutting edge custom pubs like Harrah's

Entertainment's Harrah's World mine their loyalty databases to

push personalized content with a long shelf life.

Case Study: Mobil MAX, New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  

-- Number three gasoline retailer Mobil was faced with two

options: match competitors' programs or fall behind. COLLOQUY

looks at Mobil's novel technological solution and examines its

potential for long-term success.

Manana ma·ña·na  
adv.
1. Tomorrow.

2. At an unspecified future time.

n.
An indefinite time in the future.



[Spanish, from Vulgar Latin
 in Mexico: Marketing Challenges Removed, Coalition, Creativity Will Rise

-- Senior editor Bill Hanifin examines what NAFTA NAFTA
 in full North American Free Trade Agreement

Trade pact signed by Canada, the U.S., and Mexico in 1992, which took effect in 1994. Inspired by the success of the European Community in reducing trade barriers among its members, NAFTA created the world's
 and the close

ties between President Bush and Mexican president Vicente Fox

mean to the chances of a major coalition loyalty program

developing in Mexico within the next two years.

COLLOQUY Interview: Steve Sickel of Six Continents Six Continents is a large retail PLC in UK which split into Six Continents Retail known as Mitchells and Butlers plc. The hotels and soft drinks business of Six Continents PLC is now known as InterContinental Hotels Group PLC.  Hotels

-- VP of relationship marketing Steve Sickel talks with COLLOQUY

about the re-launch of Priority Club Rewards, the limits of

technology and the shifting definition of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. .

About COLLOQUY:

For more than a decade, COLLOQUY has been the voice of the loyalty marketing industry, providing educational and research services on a global basis, and offering substantial news, research libraries and program archives to qualified subscribers. Print and online subscriptions are available at www.colloquy.com or by calling 866-818-1151. Reader participation is invited at info@colloquy.com.

About Frequency Marketing, Inc.:

COLLOQUY is published by Frequency Marketing, Inc., a global provider of resources and technology for the design, implementation and management of loyalty marketing programs that recognize and reward customers based on their purchase behavior. FMI's Loyalty Solutions Platform(TM) allows companies to create and quickly launch flexible, fully customized loyalty programs that can support even the most creative program rules and structures. FMI FMI Fondo Monetario Internacional (Spanish: International Monetary Fund)
FMI Fonds Monétaire International
FMI For More Information
FMI Food Marketing Institute
FMI Fundo Monetário Internacional
 is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Alliance Data Systems. More information is available at www.frequencymarketing.com.

About Alliance Data Systems:

Based in Dallas, Alliance Data Systems is a leading provider of transaction services, credit services and marketing services, assisting retail, petroleum, utility and financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 companies in managing the critical interactions between them and their customers. Alliance Data each year manages over 2.5 billion transactions and 72 million consumer accounts for some of North America's most recognizable companies. The Company also operates and markets Air Miles Air Miles
Noun, pl

Brit points awarded on buying flight tickets and certain other products which can be used to pay for other flights
, the largest coalition loyalty program in Canada. Alliance Data Systems employs over 6,500 associates at more than 20 locations in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada and New Zealand. For more information about the company, visit its web site, www.alliancedatasystems.com.

Alliance Data Systems' Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement/Forward Looking Statement

Statements contained in this press release, which are not historical facts, may be forward-looking statements, as the term is defined in the Private Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 Reform Act of 1995. In some cases, you can identify forward-looking statements by terminology such as "anticipate," "estimate," "expect," "project," "intend," "plan," "believe" and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. In particular, these include, among other things, statements relating to growth strategy, global expansion, use of proceeds, dividend policy, projected capital expenditures, sales and marketing expenses, research and development expenditures, other costs and expenses, revenue, profitability, liquidity and capital resources, and development. Any and all of the forward-looking statements can be affected by inaccurate assumptions we might make or by known or unknown risks and uncertainties. Many factors, including the risks outlined in Alliance Data's Registration Statement on Form S-1, will be important in determining future results. Actual results may vary materially.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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