COLLOQUY Focuses on Relationship Between Loyalty Marketing and Customer Relationship Management -CRM-; Issue Also Available as Electronic Download for Subscribers.

Business Editors

CINCINNATI--(BUSINESS WIRE)--July 23, 2002

COLLOQUY(R) (www.colloquy.com) a leading loyalty-marketing publication and web site, unveiled its latest issue, featuring reports on loyalty programs from around the globe with a special emphasis on the relationship between loyalty marketing and customer relationship management (CRM).

For the first time, registered subscribers have the option of downloading an electronic copy of the magazine from the COLLOQUY Web site at www.colloquy.com.

The latest issue of COLLOQUY, now online at www.colloquy.com, looks at:

-- Building a Better CRM Machine Learn how loyalty marketing can be a crucial first step to enterprise-wide CRM. When tightly integrated with an overall CRM strategy, loyalty marketing can become the powerful engine that drives the CRM machine.

-- CRM and Loyalty: Best Practices COLLOQUY explores the CRM efforts of Harrah's, Marriott and Northwest Airlines as cutting-edge examples of loyalty programs that work in tight integration with enterprise-wide CRM.

-- The Loyalty Inside: Are Smart Cards & Consumers Headed for Convergence or Collision? With the recent announcements of high-profile smart card rollouts in the U.S., is it safe to assume that smart cards have "turned the corner" and that consumers are now ready to replace the tired old mag stripe cards in their wallets? Senior editor Bill Hanifin takes a look at the future of smart cards and loyalty.

-- Running on Empty: Are European Gasoline Retailers Stalled Out on Loyalty? European gasoline retailers have offered loyalty programs since the early 1990s, but the programs are now showing signs of waning enthusiasm among their memberships as consumer awareness and member participation rates have declined. COLLOQUY Contributor, Peter Wray, takes a look under the hood of European gasoline programs.

-- The COLLOQUY Interview: David Norton, Harrah's Entertainment, Inc. David Norton, Harrah's vice president of loyalty marketing, was handpicked from American Express by COO Gary Loveman in October of 1998 to spearhead the development of Total Rewards, Harrah's flagship loyalty program. Mr. Norton talked with COLLOQUY about the integration of Total Rewards with Harrah's CRM efforts, the evolution of the brand and the importance of bottom-up education.

About COLLOQUY:

The voice of the loyalty marketing industry since 1990, COLLOQUY(R) provides editorial, educational and research services on a global basis. COLLOQUY and colloquy.com present commentary, analysis, breaking news, research libraries and article and program archives to qualified subscribers. Subscriptions are available at no cost at www.colloquy.com/register.asp or by calling 513/248-9184. Reader participation is invited at [e-mail]. COLLOQUY is published by Frequency Marketing, Inc. (www.frequencymarketing.com), a global provider of resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior.