COLLOQUY Explores Latest Loyalty and CRM Technologies; Issue Available as Electronic Download for Subscribers at www.colloquy.com.Business Editors CINCINNATI--(BUSINESS WIRE)--Aug. 25, 2003 COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see (R), a leading loyalty-marketing publication and Web site, today unveiled its latest issue focusing on the on the coming wave of loyalty-enabling technologies including wireless point-of-sale (POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale ) systems, smart cards Example of widely used contactless smart cards are Hong Kong's Octopus card, Paris' Calypso/Navigo card and Lisbon' LisboaViva card, which predate the ISO/IEC 14443 standard. The following tables list smart cards used for public transportation and other electronic purse applications. , RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. and biometrics. "Retail technology solutions are arriving fast and furious, but it is their creative and imaginative application that will win out in the end," notes COLLOQUY editor, Rick Ferguson. "These next-generation technologies will have a measurable impact on customer yield, share of wallet Share of Wallet (SOW) is a survey method used in performance management that helps managers understand the amount of business a company gets from specific customers. and attrition. Operational efficiency is important, but enabling solutions are the future of retailing." The latest issue of COLLOQUY, available for download at www.colloquy.com includes: Technology Enables - Imagination Wins Smart cards, wireless POS Wireless point of sale (wireless POS or WPOS) is the use of wireless devices to facilitate order-taking or payment for products or services. As a rule, a wireless point of sale system consists of a base station directly connected to a central server computer and one or more systems, RFID tags An electronic identification device that is made up of a chip and antenna. For reusable applications, it is typically embedded in a plastic housing, and for tracking shipments, it is usually part of a "smart" packaging label. , biometrics... it's enough to make a retailer's head spin. To determine which emerging retail technology is appropriate, retailers must first look to their customer relationships. Exxon Mobil's Speedpass - A Marketing Magic Wand a wand used by a magician in performing feats of magic. See also: Magic Exxon Mobil's Speedpass has made a pervasive impact since its 1997 launch. ExxonMobil vice president Joe Giordano talks with COLLOQUY about the origins of the little black wand and ExxonMobil's vision of a Speedpass-enabled world. The French Connection Learn how French hotel giant ACCOR ACCOR Articulatory-Acoustic Correlations in Coarticulatory Processes ACCOR Army COMSEC Central Office of Record exports its subtly innovative approach to brand loyalty around the globe, managing the strategy for twelve separate hotel chains and over 3,800 hotels in 140 countries worldwide The Kuschill Report In Part 3 of his multi-part series on loyalty technology at the point-of-sale, COLLOQUY's technology editor Jim Kuschill explains why it's better strategy to keep loyalty rules simple on the individual POS device and let the back-end systems do the heavy lifting for your loyalty program. European Loyalty Programs COLLOQUY's European correspondent Peter Wray channels Geoffrey Chaucer in his latest report on the state of customer loyalty in Europe. Creativity is Not Optional Contributing editor A contributing editor is a magazine job title that varies in responsibilities. Most often, a contributing editor is a freelancer who has proven ability and readership draw. Kelly Hlavinka explains why, when crafting customer relationship strategies, retailers must try to be brilliant. Assessing the Brand In his latest Touch Points editorial, contributing editor John Bartold looks at an oft-neglected area of loyalty program design-- a thorough audit of your brand's strengths and weaknesses. Online Exclusives Visit the COLLOQUY Web site, www.colloquy.com, for exclusive interviews and features including: Q&A with Patrick Gauthier, Visa USA Q&A with Joe Giordano, ExxonMobil The Ixe Effect: Ixe Banco's Ixe Rewards program, Mexico Updated co-branded credit card program summaries About COLLOQUY: The voice of the loyalty marketing industry since 1990, COLLOQUY(R) provides editorial, educational and research services on a global basis. COLLOQUY and colloquy.com present commentary, analysis, breaking news, research libraries and article and program archives to qualified subscribers. Subscriptions are available at no cost at www.colloquy.com or by calling 513-248-9184. Reader participation is invited at info@colloquy.com. COLLOQUY is published by Frequency Marketing, Inc. (www.frequencymarketing.com), a global provider of resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior. |
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