COLLOQUY Explores Latest Global Loyalty Marketing News, Views and Best Practices.CINCINNATI -- COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see (R), a leading loyalty-marketing publication and Web site, recently published its latest issue that takes a whirlwind whirlwind, revolving mass of air resulting from local atmospheric instability, such as that caused by intense heating of the ground by the sun on a hot summer day. global tour of loyalty-marketing news, views and best practices. The latest issue of COLLOQUY, available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. at www.colloquy.com includes: COLLOQUY'S European Vacation COLLOQUY's editorial team recently journeyed across the Big Pond to rub elbows with some of Europe's foremost loyalty academics and practitioners at Templeton University. Discover just how much European marketers have to teach we jaded jad·ed adj. 1. Worn out; wearied: "My father's words had left me jaded and depressed" William Styron. 2. Americans. Nectar: Sweet or Sour? While the British press loves to point out Nectar's shortcomings A shortcoming is a character flaw. Shortcomings may also be:
For the football player of the same name see Rich Campbell (football player). , marketing director for Nectar, the U.K.'s largest loyalty program, wants you to know that the program is making a difference. Happy Birthday, Best Buy Reward Zone Best Buy's Reward Zone program was launched to great fanfare in a nationwide rollout on July 12, 2003. One year later, we check in with Reward Zone as the program celebrates its first birthday with an ambitious renewal campaign. The Umbrella Effect Cendant Hotel Group was a latecomer late·com·er n. 1. One that arrives late: waited for the latecomers to be seated. 2. A recent arrival, participant, or convert: in rolling out its first-ever umbrella loyalty program this year. But cutting-edge market research and technology have helped TripRewards get a fast start -- and there's no telling how far they can go. About COLLOQUY: The voice of the loyalty marketing industry since 1990, COLLOQUY(R) provides editorial, educational and research services on a global basis. COLLOQUY and colloquy.com present commentary, analysis, breaking news, research libraries and article and program archives to qualified subscribers. Subscriptions are available at no cost at www.colloquy.com or by calling 513-248-9184. Reader participation is invited at info@colloquy.com. COLLOQUY is published by Frequency Marketing, Inc. (www.frequencymarketing.com), a global provider of resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior. |
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