COLLOQUY Examines US Loyalty Marketing Coalition Programs; Issue Available as Electronic Download at www.colloquy.com.Business Editors CINCINNATI--(BUSINESS WIRE)--March 8, 2004 COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see (R), a leading loyalty-marketing publication and Web site, just published its latest issue focusing on regional micro-marketing coalition programs. "Lifestage- or lifestyle-themed multi-merchant coalitions built around a particular demographic, geographic region or affinity group A special interest group. This is a marketing term for a group of people with similar interests. are the hottest new trend in U.S. loyalty marketing," notes COLLOQUY Editorial Director Rick Ferguson Ferguson, city (1990 pop. 22,286), St. Louis co., E Mo., a suburb of St. Louis; inc. 1894. It is primarily residential. . "You can call them micro-coalitions, or you can adopt our favorite new catch phrase, Coalition Lite. Whatever you call it, we're not exaggerating ex·ag·ger·ate v. ex·ag·ger·at·ed, ex·ag·ger·at·ing, ex·ag·ger·ates v.tr. 1. To represent as greater than is actually the case; overstate: when we call it the future of loyalty marketing. In fact, the future may already be here." The latest issue of COLLOQUY, available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. at www.colloquy.com includes: Come Together: the Rise of U.S. Micro-Coalitions While a national loyalty program in the U.S. has yet to take hold, in several parts of the country, marketers are adopting the coalition model on a smaller scale with great success. Club Mom and Hudson, Ohio's Hudson Gift Card and Tucson, Arizona's PowerCard are a few notable programs to watch. Q&A With Rob Borden, Delta Air Lines SkyMiles members were jumping ship left and right after the airline initiated revenue-based changes to the program in 2002. But the Medallion members couldn't be happier with the shift, and, says Borden, the airline isn't through with SkyMiles yet. The Art of Dimensional Bonusing Technology Editor Jim Kuschill takes us to the fourth dimension of loyalty bonusing and ties behavior modification behavior modification n. 1. The use of basic learning techniques, such as conditioning, biofeedback, reinforcement, or aversion therapy, to teach simple skills or alter undesirable behavior. 2. See behavior therapy. to the technology that enables it. Building Loyalty in a Disloyal World European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. correspondent Peter Wray explores the frequent disconnect disconnect - SCSI reconnect between what customers want and what marketers think they want. About COLLOQUY: The voice of the loyalty marketing industry since 1990, COLLOQUY(R) provides editorial, educational and research services on a global basis. COLLOQUY and colloquy.com present commentary, analysis, breaking news, research libraries and article and program archives to qualified subscribers. Subscriptions are available at no cost at www.colloquy.com or by calling 513-248-9184. Reader participation is invited at info@colloquy.com. COLLOQUY is published by Frequency Marketing, Inc. (www.frequencymarketing.com), a global provider of resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior. |
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