COLLOQUY, Voice of the Loyalty Marketing Industry Looks at Analytical Customer Relationship Management -- CRM; Issue Available as Electronic Download for Subscribers at www.colloquy.com.

Business Editors

CINCINNATI--(BUSINESS WIRE)--March 4, 2003

COLLOQUY(R), a leading loyalty-marketing publication and Web site, today unveiled its latest issue focusing on the latest developments in analytical customer relationship management (CRM).

"No aspect of business-to-consumer marketing is hotter, or has gotten more ink over the past year, than analytics-- the process whereby companies collect, aggregate, segment and analyze business intelligence or customer data in order to improve the bottom line," states COLLOQUY editorial director, Rick Ferguson. "This issue explores how loyalty program data can become the centerpiece of a customer analytics program."

The latest issue of COLLOQUY, available for download at www.colloquy.com, includes:

-- Analytical Life Stages

Is your business stuck in data infancy? Learn how loyalty analytics can help businesses grow from the toddler stage to analytical adulthood.

-- Key Loyalty Metrics 

When designing a financial template to model the return on investment (ROI) of loyalty programs, it's important to center the template on a series of key loyalty variables. COLLOQUY provides the lowdown on which pieces of customer data are most critical to your forecast.

-- The Customer Value Score

COLLOQUY reveals a formula for determining customer value using only transactional data.

-- Forging the Relationship Chain

Discover the best method to uncover and exploit the path your best customers take to optimal profitability.

-- How Not to End a Loyalty Program

All loyalty programs must end sometime-- but the end doesn't have to be a messy one.

-- Shell Stays the Course

News that Chase Manhattan had debuted their new Freedom Card had some analysts predicting the death of the fuel card rebate strategy. But don't tell that to Shell. They're driving to the hoop with a new partnership with Citibank.

-- Doing it in Real Time

A look at the challenges of trying to enact a real-time loyalty program with a less-than-optimal POS system.

-- Air Miles U.K. -- Bring It On

With the launch of Nectar in the U.K., the pressure is on for that coalition's chief competitor, Air Miles, to rise to the occasion. Air Miles managing director, Drew Thompson, explains that he's not afraid of Nectar. In fact, he welcomes the challenge.

About COLLOQUY:

The voice of the loyalty marketing industry since 1990, COLLOQUY(R) provides editorial, educational and research services on a global basis. COLLOQUY and colloquy.com present commentary, analysis, breaking news, research libraries and article and program archives to qualified subscribers. Subscriptions are available at no cost at www.colloquy.com/register.asp or by calling 513/248-9184. Reader participation is invited at [e-mail]. COLLOQUY is published by Frequency Marketing, Inc. (www.frequencymarketing.com), a global provider of resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior.