COLLOQUY, Voice of the Loyalty Marketing Industry, Focuses Latest Issue on Business to Business Programs; Issue Available as Electronic Download for Subscribers at www.colloquy.com.Business Editors CINCINNATI--(BUSINESS WIRE)--Sept. 17, 2002 COLLOQUY col·lo·quy n. pl. col·lo·quies 1. A conversation, especially a formal one. 2. A written dialogue. [From Latin colloquium, conversation; see (R), a leading loyalty-marketing publication and Web site featuring reports on loyalty programs from around the globe, unveils its latest issue, which focuses on the world of business-to-business  This article or section needs copy editing for grammar, style, cohesion, tone and/or spelling.You can assist by [ editing it] now. (B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business ) loyalty. "From Fortune 500 companies marketing to small and mid-sized businesses, to small and mid-sized businesses marketing to each other, loyalty initiatives can and do help B2B marketers around the globe increase share of customer and demonstrate measurable ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ," notes COLLOQUY editorial director, Rick Ferguson Ferguson, city (1990 pop. 22,286), St. Louis co., E Mo., a suburb of St. Louis; inc. 1894. It is primarily residential. . The latest issue of COLLOQUY, available for download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. at www.colloquy.com, includes reports on:
-- The Gemini Effect:
B2B customers have two heads -- one rational and focused on the
bottom line, the other emotional and focused on ego recognition.
COLLOQUY dubs this phenomenon the Gemini Effect. The winners in
B2B marketing will be companies who exploit it effectively.
-- B2B Winners by Vertical:
COLLOQUY opines on the most effective B2B loyalty programs in
major verticals, including the airline, financial service,
telecommunications and office supply sectors.
-- Program Spotlight: Sloan Valve Company:
Discover how one plumbing manufacturer has used loyalty to foster
a winning coalition of manufacturers, distributors and
contractors.
-- Program Spotlight: JetBlue vs. Southwest:
There's a war brewing between sexy upstart airline JetBlue and
old stalwart Southwest. Can JetBlue's new TrueBlue loyalty
program make a dent in the sterling reputation of Southwest's
Rapid Rewards?
-- International Report: Harrods' By Invitation:
Learn how Harrods, one of the world's most famous luxury brands,
practices "loyalty as art."
-- The COLLOQUY Interview
Mark Lacek, CEO and president of MilePoint, talks with COLLOQUY
about the power of the Internet and the challenges of
transitioning his company from a consumer-facing model to a
B2B model.
About COLLOQUY: The voice of the loyalty marketing industry since 1990, COLLOQUY(R) provides editorial, educational and research services on a global basis. COLLOQUY and colloquy.com present commentary, analysis, breaking news, research libraries and article and program archives archives Repository for an organized body of records. Archives are produced or received by a public, semipublic, institutional, or business entity in the transaction of its affairs and are preserved by it or its successors. to qualified subscribers. Subscriptions are available at no cost at www.colloquy.com/register.asp or by calling 513/248-9184. Reader participation is invited at info@colloquy.com. COLLOQUY is published by Frequency Marketing, Inc. (www.frequencymarketing.com), a global provider of resources and technology for the design, implementation and management of loyalty-marketing programs that recognize and reward customers based on their purchase behavior. |
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