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COLLEGIATE IMAGES MANAGES NBA FOUNDATION'S LIBRARY.

The National Football Foundation & College Football Hall of Fame (NFF) has announced a partnership with Collegiate Images (CI) to preserve, promote and protect its valuable library of college football content.

Through CI's digitization solutions, millions of fans around the world will have access to an unprecedented level of interactive football content that, until now, has only been available to those who make the trip to the College Football Hall of Fame in South Bend, Indiana.

"Our goal was to enter into a true partnership that would utilize Collegiate Image's unparalleled operational expertise for the development, preservation and marketing of the NFF's extensive video library," said NFF President & CEO Steven J. Hatchell, who directs the Dallas-based organization. "Collegiate Images is solely focused on the collegiate marketplace with an extensive college football library that nicely complements the NFF's mission of Building Leaders Through Football and promoting the sport."

For more than 60 years, the College Football Hall of Fame has been accumulating an amazing collection of content. To date, these great moments in college football history resided largely in tape format on the Hall's shelves inaccessible to the majority of fans.

Through this newly formed partnership, all of the content housed within the Hall's archives will soon be digitized and preserved forever with the goal of creating a fully indexed and searchable Virtual Hall of Fame. This initiative will put thousands of hours of film and video featuring the rich tradition, pageantry and excitement of the game, along with decades of induction ceremonies, at the fingertips of millions of fans across the globe.

"With this new partnership, Collegiate Images will be able to package, protect, market and license the National Football Foundation's rich library across all forms of interactive media," said CI Executive Vice President Mark Geddis. "Just as importantly, we'll be preserving the Hall of Fame's most treasured moments and promoting the NFF's mission and the sport."

With an arsenal of newly digitized content at its disposal, the NFF will also be able to explore new revenue and marketing channels. Concepts in the works include the creation of branded or sponsored original programming and digitally syndicated online videos such as "This Week in College Football History" and "The Road to the National Championship."

The primary goal of the three-year partnership between the NFF and CI centers on a strong commitment from both organizations to creatively promote college football, enhancing the enjoyment of fans nationwide. CI's marketplace expertise and the NFF's extensive library creates a powerful combination for taking some of college football's most-treasured content and producing highly relevant programming that will dramatize the history of the game to an ever broadening audience of fans and potential fans.

For much more information about this exciting new partnership, visit http://www.collegiateimages.com or call 954/343-8000, ext 236.

ABOUT COLLEGIATE IMAGES

Established in 2002, Collegiate Images serves as a centralized rights clearance agency for the collegiate marketplace, managing countless hours of exclusive college sports video and hundreds of thousands of still images for more than 100 partners including colleges, universities, conferences, bowls, broadcast companies and private rights holders. CI generates royalties for its partners by licensing near live and vintage material to media outlets, advertising agencies, movie production and television production studios and others for use in commercials, products, movies or broadcasts. In 2008, CI became part of the newly formed XOS Digital, a division of XOS Technologies, Inc. XOS Digital was established to help the nation's top schools and conferences preserve, organize, search and monetize priceless collegiate video and images

ABOUT THE NATIONAL FOOTBALL FOUNDATION & COLLEGE HALL OF FAME

Founded in 1947 with leadership from General Douglas MacArthur, legendary Army coach Earl "Red" Blaik and immortal journalist Grantland Rice, The National Football Foundation & College Hall of Fame, a non-profit educational organization, runs programs designed to use the power of amateur football in developing scholarship, citizenship and athletic achievement in young people. With 121 chapters and 12,000 members nationwide, NFF programs include the College Football Hall of Fame in South Bend, Ind., Play It Smart, the NFF Hampshire Honor Society, the NFF National Scholar-Athlete Alumni Association, the NFF Gridiron Clubs of New York City, Dallas, and Los Angeles, and scholarships of over $1 million for college and high school scholar-athletes. The NFF presents the MacArthur Trophy, the Draddy Trophy, presented by HealthSouth, and releases the Bowl Championship Series (BCS) Standings.

For more information, call 917/579-4256.
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Publication:Imaging Update
Date:Apr 1, 2009
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