COLA WARS LAUNCH NEW BATTLE ON ENDEAVOUR, MIR.Byline: Associated Press Associated Press: see news agency. Associated Press (AP) Cooperative news agency, the oldest and largest in the U.S. and long the largest in the world. It's Coke vs. Pepsi in orbit. The cola wars  An editor has expressed concern that this article or section is .Please help improve the article by adding information and sources on neglected viewpoints, or by summarizing and take on a new dimension this weekend with this morning's planned launch of space shuttle space shuttle, reusable U.S. space vehicle. Developed by the National Aeronautics and Space Administration (NASA), it consists of a winged orbiter, two solid-rocket boosters, and an external tank. Endeavour with a soda dispenser. Endeavour is loaded with 50 4-ounce servings of Coca-Cola products for the drinking pleasure of six astronauts assigned to the science mission. For the record, NASA NASA: see National Aeronautics and Space Administration. NASA in full National Aeronautics and Space Administration Independent U.S. considers it a study of two-phase (liquid and gas) systems. Over at the Russian space station Mir, Pepsi Cola is hawking its own beverages and, what's more, is about to film the first commercial in space with the help of two space-walking cosmonauts. It's shaping up to be quite a fight. ``For years, the Years, The the seven decades of Eleanor Pargiter’s life. [Br. Lit.: Benét, 1109] See : Time cola wars have been raging on every corner of this planet between Pepsi and Coke,'' Pepsi spokeswoman Geri Schachner said. ``And after an 11-year hiatus, we're going to be renewing the cola wars in space.'' The space cola wars began in 1985 when NASA flew Pepsi and Coke aboard Challenger in what was described as an engineering evaluation of space beverage cans. As far as the astronauts were concerned, it was a dud. For one thing, the soda was warm. Coca-Cola flew its canned product in space again in 1991 aboard the Russian station and, in 1995, sent a soda dispenser into orbit on shuttle Discovery. Aside from too much foam, the chilled, dispensed drinks got generally good reviews. This time, Coca-Cola is flying a new dispenser designed to keep the soda even colder and produce less foam. The Endeavour astronauts will have their choice of Coke, Diet Coke Diet Coke (sometimes known as Diet Coca-Cola, Coca-Cola Light or Coke Light) is a sugar-free soft drink produced and distributed by The Coca-Cola Company. and a noncarbonated orange Powerade. The beverages will be dispensed in small plastic bottles for use with straws. Both the Coke and Diet Coke will have less carbonation than the earthly variety. Astronauts evidently have trouble burping in space and if there's too much carbonation, well, you get the picture. This is not - repeat not - a publicity stunt A publicity stunt is a planned event designed to attract the public's attention to the promoters or their causes. Publicity stunts can be professionally organised or set up by amateurs. Amateur stunts can be trivial or deathly serious. , Coca-Cola officials say. The company, in fact, cannot use any shuttle soda-drinking scenes in advertising since that's against NASA policy. ``It's research and it also addresses a market. It's not a high-volume market, but it's a market,'' said Michael Myers, a Coca-Cola engineer in charge of the project. |
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